International Marketing Strategy: Effective Distribution and Channel Management

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other

Channels of distribution are important in term of getting to customer, warehouse management and distribution to

“A distribution channel strategy enables us to sell to customers in geographical areas or market sectors that the direct sales team cannot reach. We can choose from a number of distribution channels, including wholesalers, retailers, distributors and the Internet. Each channel gives us different options for dealing with customers and prospects. However, to ensure that our distributors operate effectively on our behalf, our strategy must incorporate the right level of control and support.” (Linton)

As a large company, Chocoberry must aim to be present and available nationally, and the company has two options of distribution intensity to consider, intensive or selective distribution. The Business Dictionary define distribution intensity as “The level of a product 's availability in a market selected by a marketer. The level of distribution intensity the marketer chooses is often dependent on factors such as the size of the target market, pricing and promotion and production capacity, in addition to the amount of service the product will need after its purchase if applicable.” Intensive distribution aim to cover the market by using all available outlets, this way Chocoberry new product can be available anywhere the consumer demands them. In this type of intensity distribution, customers can find the product easily. On the other hand, selective distribution limited the number of outlets, and focuses the product more to its main target market. The advantage is that Chocoberry can choose the best retailer/wholesaler, but customers will not find the product everywhere or easily. In order to choose the best intensity, Terry Hersch with the distribution team of Chocoberry must to decide

Our approach to channel of distribution is to eliminate the middle men in our supply chain i.e., the retailer. We get our supply directly from the manufacturer and we sell direct to the consumers. This will also have an effect on our pricing

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

← which remaining OS market are not large enough to justify the marketing effort that will be necessary to gain a satisfactory market share? - can we gain market share despite the competition?

In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to their specific needs. How can we reconcile this fact with the objectives of global marketing that emphasises a strategy of standardisation of products and brands across the entire world?

When its about maturity of domestic markets ,it is becoming more important or we can fashionable for organization to look for the growth through the opportunities in foreign countries. Changes in generation ,faster communication high end technology ,improved transport system are making international market more approachable. When businesses looking for global position then hunger give them brand awareness and cost effectiveness.

As an Educational Administrator use the ‘POSDCORDE’ management principle in your organization and show its effectiveness in outcomes or output produced.

cigarettes, beer). Intensive distribution is usually required where customers have a range of acceptable brands to chose from. In other words, if one brand is not available, a customer will simply choose another.

We all know that a marketing mix consists of product, price, place and promotion. Distribution channels help in the ‘place’ aspect of the marketing mix. Distribution provides place, time

There are several channels of distribution available for the firms to use, the typical channel involves the manufacturer, the wholesaler, the retailer and finally the consumer