International Marketing Swot Analysis

The Filipino people value family, religion, selflessness and a hard work ethic. The culture of the Philippines is very family orientated, and the people value their Catholic religion above anything else. For the Experimental Learning Project, I interviewed Clavel Wells and she was born in the Philippines. She was fortunate enough to have grown up in a household that did not face extreme poverty, although that did not take away from her hard work ethic. Growing up in the Phillipines, everyone worked in the household to support the family. That has transpired into her life in America, and now she regularly works hard as her role as an LPN. She ensures to respect everyone she cares for, regardless of their cultural

I belong to a Filipino community where there are mixed feelings about religious beliefs. I grew up in a family that believes in Catholic religion but, when I got married, I became a Christian. Catholic, Christian, Jehovah's witness, Baptist, and many more are some of the religious practices. I think that in my community, everyone believes in celebrating special holidays and traditions such as Mexican Independence day and Philippines Independence day.

As described in figure 1, The strengths and weaknesses of the SWOT analysis are internal factors , and can be controlled directly by the organisation. Elliot, Rundle-Thiele, and Waller (2010) describes these strengths and weaknesses as those attributes of the organisation that can help or hinder in achieving its objectives.  In figure 2, the strengths portrayed for Foxtel in the SWOT analysis are vast in comparison to it’s weaknesses. In particular, the advertisement campaign has been a strength for Foxtel, despite the global financial crisis, Foxtel was able to successfully ‘sail through the storm’ with the help of a brilliant advertising campaign promising viewers to save money with Foxtel (Simon Canning, 2011) .  In contrast, the advertisements are targeted to a specific audience which has left out the aging population of 65 and over, which constitutes 13.5%  of the population as at 30 June 2010 (Australian Bureau of Statistics, 2010), this exclusion is a weakness in its advertising campaign.  In addition to weaknesses, Foxtel has

The current weak and volatile economic conditions, particularly in the United States and Canada, have impacted consumer spending. These week economic conditions will continue to impact consumer spending and purchasing habits for the foreseeable future. Consumers’

The Philippines have various cultures because it was colonized by different countries which influenced most of the cultures. From what I experienced people in the Philippines are always open. They always have a warm welcome whenever they meet new people, they are always open to making new friends from what I have experienced. I think there is racism in the Philippines but I have never seen it or I have not experienced it. The people I associated with are not racist, they were very open, whenever there is someone that is not the same race. When it comes to families, our families treat each other like relatives and we trust each other. I grew up with Filipino and a little bit of Portuguese culture since my dad was Portuguese. I say that because there are some things we do differently and how my dad acts or protects us. We had the opportunity to socialize with people in our neighborhoods, we would always play outside like tagu taguan, agawan base, patintero and more. Tagu Taguan is a Filipino version of hide and seek, agawan base is basically there are two teams who has their own bases and

Quick to react to market trends due to its supply chain design, operation & delivery

The opposite when the economy is not growing at an even pace problems occurs any slowdown creates fear for spending. When the economy is not experiencing investments, employments, spending, and borrowing, businesses reduce production. Further, banks experience lower deposit, high-interest rates, late mortgage payment also employers pay overtime without hiring. These factors all comes down to the reduction in the labor force. Most people begin to cut back to save should they lose their jobs due to economy issues case in point the 2008-2009 recession.

Next, consumer spending may be influence by the “final sales” every store in the U.S. presents. At the end, one spent more than expected. Consumer spending may be a good thing for GDP but not for the individual. Many people need counseling on how to spend their money because on the long-term it may cause a decline on the economy.

The Philippines geography includes: 7,107 islands, mountains, rivers, low lands, and a tropical marine climate. In the Philippines, there are plentiful genres of music, for example: tinkling, Christian music, rock, acoustic, and traditional Filipino music. The Philippines is home to over 120,000,000 Filipino citizens. Within the Philippines the industries comprise of manufacturing, fishing, rice, garments, metals, electronics, and shipbuilding. The official dress for the men in the Philippines is a barong (Which I've worn before) and a mestiza for woman. The Philippines is heavily filled with devout Catholics. Like most people from the Philippines, my family is very faith

Filipinos have a very strong and resilient character. This was developed by the hardships and challenges we have faced throughout our history. Foreign powers have conquered our lands, but never defeated our spirit. Among our positive traits are: Pakikipagkapwa-Tao (regard for others). It results in camaraderie and a feeling of

Few words are spoken, if you do not understand what is said, they will repeat it instead of explaining it in more detail. Filipinos do not change their way of living for no other culture, they expect everyone to simply accept this and move on. For example, Philippines have all of the modern day technology compared to other countries, but instead of jumping straight into the latest and greatest, they need a countless deal of knowledge and view its value in their lives and evolve over time. Also, they are comfortable in a group setting – the rule is family over everything else. All decisions and actions are based on if it will bring shame to the

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

Filipinos love to eat and for this reason, many entrepreneurs in the Philippines ventures into food and beverage service business. Filipinos wants food, beverage and cooking choices to be fast, easy and convenient. They are also now choosing a healthier

The foundation of the Philippine culture is a mixture of a variety of other cultures that has a long standing history within the