International Marketing Tool Around The World Wide Web

The fourth considers the shift made, From ARPANET to Internet approaching defense and research. The fifth section covers The Internet in the Arena of International Standards. The final section, Popularizing the Internet, shows the beginning of the wide spread of the Internet but before Internet connectivity becomes popular at the personal level. All things considered, the book states the expansions in Internet history between 1959 and 1991, with some proceedings to 1994.

It is important to know the history of the internet. The internet is a worldwide network of computer systems that are connected to each other by cables (Howe, 2012). The internet first started out as a military experiment. In 1957, the Advanced Research Projects Agency (ARPA) was created by the United States department of Defense (Computer History Museum, 2004). The project was started after the Russians launched a satellite into space for communication reasons. The satellite was called SPUTNIK (Computer History Museum, 2004). It was rumored that President Eisenhower got worried and decided to get the United States to launch its own satellite. They recruited Dr. Joseph C. Licklider of MIT, was made head of the Information Processing Techniques Office (IPTO)(Computer History Museum, 2004). Their purpose of the project was to focus on improving the military use of computer information.

The world as we know it has changed drastically in the past three decades, we are slowly but surely morphing into a worldwide community dependent upon computer technology. More specifically we rely on the Internet heavily for everything in our day to day lives. The benefits of expediency and the convenience afforded to those who utilize information systems their business dynamics is undeniable.

The internet and the development of digital technology (computer-based technology) in particular, have made the most significant impact in the field of information and communication technology in the past decade. The internet is essentially a network of computers across the world which is linked through global

The Internet influenced the United States more than anything else in the 20th century. The Internet first technically started in 1969, when the U.S. Defense Department’s Advanced Research Projects Agency or ARPA connected networks at the University of California and the Stanford Research Institute (SRI). From there, just three years later the creation of the Email was born by Ray Tomlinson of BBN. With many other novelties of the Internet coming soon after, such as the Domain Name System (DNS) establishing .edu and .com, and the first web browser, World Wide Web by CERN. As the Internet flourished in the late 1990s it became more usable to the public and soon became routine to use, making great changes in society. The Internet was integrated

Over the course of the next twenty years it was mainly utilized by the United States military and government to communicate with each other during the “cold war” with the Soviet Union, and the allies of the United States. By 1982 the concept and use of the Internet had been reshaped by the Internet Protocol Suite (IPS). (CNN.org) The idea eventually evolved and was adapted by the United States in 1986, when the Internet Protocol Suite expanded and began to provide access to supercomputer sites for research and educational organizations. The internet further evolved by the mid-1990’s into the mass commercial use we see today, with many early use restrictions lifted. Since then the Internet has continued to expand and continues to advance. (Wikipedia.org)

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

network (ARPANET) meant to promote the sharing of super-computers amongst researchers in the United States.” (Kristula, pg 68). Through the next couple years there were talks of about how this network could come into the cooperate world. In 1969 researchers at four US campuses created the first hosts of the ARPANET. They connected the Stanford Research Institute, UCLA, UC Santa Barbara, and the University of Utah. The ARPANET was a success from the very beginning. Although originally designed to allow scientists to share data and access remote computers, email quickly became the most popular application. The ARPANET became a high-speed digital post office as people use it to collaborate on research projects and discuss topics of various interests. In 1971 the ARPANET grows to 23 hosts connecting universities and government research centers around the country. In 1972, the Inter-Networking Working Group becomes

Perhaps one of the greatest inventions of out time is the Internet. Without a doubt, the net has had a profound effect on almost every aspect of our lives. The formation of the Internet has changed the way we do business, communicate, entertain, retrieve information, and even educate ourselves. Nevertheless, the Internet might have never materialized if it had not been for some innovated thinkers from the Advanced Research Project Agency, who created "ARPANET." In collaboration with several educational and research institutions, the agency created the packet-switching technologies that form the basis of the Internet today.

In order to succeed today, organizations that are competing in global markets are increasing rapidly. The increased use of technologies such as the Internet, intranets, and extranets will definitely revolutionize how businesses will operate and how they will use computers to compete. The Internet and related technologies and applications have changed the ways companies operate their businesses processes and activities. For example, companies can network their offices and share data to be more effective and efficient. However, excessive use of the Internet, intranets, and extranets also create intense

The Internet started in the early 1960s as a way for the government to communicate and share information. The start of Cold War between the United States of America and the former Soviet Union led to the formation of the Advanced Research Projects Agency Network (ARPANET). Transfer Control Protocol/Internetwork Protocol (TCP/IP) was established at 1983 as a new communication protocol to enable different

The rapid growth of the internet worldwide in the early 1990s sparked a technological revolution that continues to shape the world we live in today. This boom brought with it the perception of limitless opportunities and success in the "dot com" world. As a result, entrepreneurs of all kinds took to the internet with their ideas. After the initial rush into this new-found gold mine, the advantages of the World Wide Web were apparent to all who came to know and love it. While the success of opportunities appeared to have come to a screeching halt, several entities still continue to make the best of the situation. Today, names such as EBay and Amazon are commonplace in almost every household with a computer and internet connection. But,

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

Organizational Behavior is the study of individuals and their behavior within the context of the organization in a workplace setting for the purpose of applying such knowledge toward improving an organization’s effectiveness.

In the late 1960’s, a Department of Defense (DOD) sponsored program known as Advanced Research Projects Agency Network (ARPAN), developed the first working prototype of the internet (Andrews, 2013). As technology has advanced throughout history the ability of mankind to exploit the conveniences afforded by the technology has also advanced. While the advantages of the internet outweigh the disadvantages it would be irresponsible to overlook the negatives. According to Andrews, (2013) by the 1990’s the internet prototype had progressed into what was then called the World Wide Web, which is what has developed into what nearly half the world uses today (n.p.). Just a few years before the internet began to be