International Media's Influence On Modern Society

Everyday we see many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of people’s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to be “masculine” while females are shown to be “feminine”. Transgenders are viewed in many negative ways and they are stereotyped. Gender stereotypes are expressed more in mass media because it reaches large audiences. The media can influence people to think that what they see is reality. Most of the time the media shows men to be more dominant than woman. This is a way the media influences people to be someone they aren’t.

Historically, global media flows have moved in a singular direction from the developed west to other less developed nations. This unidirectional and unbalanced flow of media could be seen as a form of cultural imperialism. The use of organisations like Reuters, which

Women around the world face overwhelming oppressions in their daily lives. That is not news to anyone and these oppressions have occurred for so much of history, that it is often times overlooked by the mass majority; even the younger generations of women do not know the types of oppressions that they will soon have to face. To combat this, FCKH8.com, a well known organization that sells t-shirts and other merchandise with witty anti-racism, anti-homophobic, and pro-feminist catchphrases on them, created the video, “Potty-Mouthed Princesses Drop F-Bombs for Feminism”. As the title implies, the video contains little girls, ages six through eleven, aggressively yelling “FUCK,” towards the camera while rattling off facts and statistics about some of the oppressions women face because of their gender. The comment section of this video is erratic; the viewers often have conflicting views about the meaning of the video as well as whether or not it was successful in its purpose. One thing is for sure, the video makes an impact by using several rhetorical devices including word choice, pathos and logos; all which separate it from other pro-feminism videos that exist.

Does globalisation imply cultural homogenisation? Your answer should consider specific and local global media examples and should include reference to the Appadurai and McChesney article in the course reader.

This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural imperialism started right after decolonization when political or military control of another country could not be practiced. Psychological forms of control began to be used and were facilitated through the rapid integration of global telecommunications systems. They pushed American culture that promoted the ideas of consumption and instant gratification that would spread global capitalism and increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It’s main strength is based on the idea that mass media from larger nations negatively affects the smaller nations because the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep some cultural diversification by transforming the imported media to meet local demand. The media is still influenced by the core but is also still unique and successful. Examples of this include the success of Korean pop music and Bollywood cinema in their respective “geolinguistic region.” The media imperialism theory fails to fully understand the internal historical and social dynamics within periphery countries. The West may have implanted the model of television consumerism, but the West is not required to sustain it and today many US programs lead the world in their transportability across cultural boundaries but are rarely the most popular when viewers have reasonable local options. (L&B p340-342)(Peripheral Vision) The social construction of reality theory attempts to explain how and why individuals view the world in a certain way and what role the media plays in shaping that view. It suggests that the media actually

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

Not only does American popular culture overshadow the goodness of America, it also blurs other countries’ cultures. Every part of America is big: the entertainment industry, the food business, the economy, so it makes sense how irresistible it is to morph to American culture. However, it is unfair. The world is becoming homogenized. In large cities in nearly any country, a Starbucks or McDonald’s can be found, and advertisements for Hollywood films will be aired. This homogenization is a

With the increase and spread of the mass media, the United States was the first to undertake researches and empirical studies on the effects of the media, and with time the pursuit became globalized. These effects were studied from different perspectives; some studies viewed the fact that the ownership of the media by only a few minorities is a problem in itself (kellner, 1). Many critics have also condemned the internationalization of the American film and television and its influence on the creation of hegemony over the world cultures lead and controlled by the American culture. The media effect was also studied in terms of culture creation, impact on morality, violence representation, and its effect on racial, ethnic and gender representations

The widespread image of American culture is seen to hold a strong base for globalisation. The extensive connectivity of the modern world, confirms Marshal McLuhans prediction of the global village. Globalisation is commonly seen as western culture imputing international cultures. Internet and television have also created transnational media whereas globalisation is commonly seen as a flow of information impending of western culture. Whereas, how will the younger generation will not be able to enjoy immerging products like Apple, Krispy Kreme and Hip-Hop. Hence, the strength globalisation has on the developing world. However, this develops a dispute between globalisation and its effect on international cultures. Early mass media impact on

Moreover, In the process of globalisation, people of different countries are becoming “world audiences”. The demands for media texts produced by these 6 media institutions are increasing. For example, In Hong Kong, most of the foreign films shown in cinema are produced from Hollywood. And the programmes of the popular paid-TV channels are bought from these 6 major media institution such as

The media plays a considerable role in the political world. The media gives people access to be able to determine which political party they want to be a part of, develop outlooks on government parties and decisions, and manage their own personal interests. The newspaper, TV, radio, social media, and other online media, are one of the leading factors, if not thee leading factor in political communication and fund-raising. The media’s influence on the political world has shattered the mold in terms of the way politics are shown. Mass media has such a powerful structure that enables politicians to reach a large-scale audience (Croteau & Hoynes 2014). The purpose of this essay is to look at how politicians use the media in order to influence their audience as they try to validate their credibility with the public.

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism.

The one who are in power know the value of media, they know that media is very influential in changing the minds, opinions and attitudes of people. America has a great deal of media ownership. It has many radio and television channels that are broadcasted all over the world. Julia Galeota, in her essay, writes that, “in addition to politics and commercials, networks like CNN also present foreign countries with unabashed accounts of the military and economic superiority of the United States.”(……..) From this, we understand that American networks mostly praise their own country by showing their supremacy in all networks which makes the Nepalese side with the Americans when there is a choice. In the case of Nepal, the media mostly affects the youth. The broadcast of American music channels such as MTV, VH1 has transformed the youth’s taste in music. Many advertisements created by the American media are creative and makes many want the products that are being advertised. However, they don’t only advertise the products; they advertise their primacy as well. Galeota further writes, “These campaigns – such as McDonald’s new international ‘I’m lovin’ it’ campaign-work by drawing on the united state’s history as an ethically integrated nation composed of essentially every culture in the

If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like “pen” of the globalization process, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called “world wide web”. So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.

The advanced high tech brings the dramatic change for the communications media, which can be first symbolized by the invention of the video tape recorder by the Ampex Company. Then the communications satellites have largely shortened the world distance. The Canadian scholar Marshall Mcluhan sees the vision of the “world village”. However, some scholars question about the concept of “globalization”, thinking the various influential factors such as politics, economy and culture will cause an ideal or theoretical case of the “globalization”. Owing to the complex factors of geographic, language, culture tradition and some realistic reasons, the regionalization is more likely to happen. @ The author of this paper holds that the tendency of the regionalization and globalization exist at the same time. Canada which relies on English to communicate, keeps a special relationship with the America and stays at the active economic position in western countries has achieved great success with the help of America and other nations in its “globalization-oriented” culture products, though it also faces various challenges to protect its specific culture features. Firstly, this paper is to introduce what the specific Canadian content rules are. Second, this paper attempts to analyze the reasons for implementing such rules in Canada. Third, through analyzing the Canadian content rules, this paper aims to further explore its utility and value for the television.