International Media's Influence On Modern Society

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International media has had a large effect on countries all over the world. Western nations dominate the media industry, forcing their values and ideals onto developing nations. Whether or not these developing nations are homogenized or react to the forces laid upon them depends on the control of their government and their traditional values. Homogenization refers to the norming of a local, or native, culture by the invasion of a more dominant culture. Many different factors play into whether or not cultures are becoming homogenized and to what degree, but the few I will be discussing in this essay are the diminishment of language barriers and the digital divide, the influence of western media and the opinions the Chinese and Egyptian governments had relating to media such as the Internet, social media and television. Those supporting the awareness of homogenization view the United States as a leading influence on local nations, penetrating a wide variety of media and exercising “mastery of global communications and culture” (Park and Curran 2000, p. 5). Television, music and advertising are all transmitted through international media, creating new values and changing how people of other nations see their own personal and social lives (Artz and Kamalipour 2003, p. 45). Further, Artz and Kamalipour review consumerism and how it plays a larger part than national boundaries when it comes to defining certain cultures, and as the global expansion of media corporations’ markets

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