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International Olympic Committee

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Every four years, there will be an international sports event held. Under this topic, we are not talking about the FIFA World Cup, which hold in the next month, but the Olympics Games. Most of the Olympics Games can hold successfully, the credit of an international organization is indispensable. This international organization is International Olympic Committee (IOC).

The IOC is an international non-governmental and non-profit organization, which constituted itself on 23 June 1894. They also have an unlimited duration in the form of an association. The organization recognized by the Swiss Federal Council according with an agreement signed on 1 November, 2000. Besides providing a platform for the athletes to battle or competition, the …show more content…

The Radio and Television Commission Conduct the promotion of the Olympic Games to the worldwide.
The Sport and Environment Commission Advise the IOC Executive Board on the issue of environmental protection and support for sustainable development while or after the Olympic Games.
Name Function
The Sport and Law Commission Provide a juridical platform for the Olympic Games.
The Sport for All Commission Aims to grow the interest of public on doing health and physical activity.
The TV Rights and New Media Commission Prepare and implement the overall structure for future broadcast rights negotiations.
The Women and Sport Commission Advise the IOC Executive Board on the policy of promoting women in sport.

From the above list of those twenty-two commissions, we can know that the IOC is not only arranging the Olympic Games, but also educate the sports event to different sectors, like students and women. Moreover, a good planning on the advertising and broadcast rights can help the host city to avoid losses from holding the Olympic Games.

For businesses, the use of the trademark of the Olympic Games within the period can be effectively promoted to sales or corporate image, and it can make the brand reaching billions of people in over two hundred countries and city throughout the world. So that the IOC released a programme named “The Olympic Partner Programme” (TOP Programme). Its revenue generated by commercial partnerships can accounts for more than 40%

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