International Paper Foodservice Business: Strategic Choice and Evaluation

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International Paper Choice and Evaluation
International Paper Foodservice Business is known for the high-quality paper product they products. Consumers can also depend on the company utilizing recyclable products to help prevent damage to the environment. International Paper Foodservice Business company mission statement states be one of the best and most respected companies in the world - as measured by our employees, our customers, our communities and our shareowners” (International Paper, 2011). International Paper Foodservice Business mission statement reflects the goals that are essential to the growth and future success of the company. However, the company will need to evaluate different alternatives to identify future growth.
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According to Pearce & Robinson (2011), “a successful differentiation strategy allows the business to provide a product or service of perceived higher value to buyers at a “differentiation cost” below the “value premium” to the buyers”. International Paper Foodservice Business will attract loyalty from its customers by offering products that suit the tastes of its current group of consumers. Because International Paper Foodservice Business provides their customers with unique produces designs, the company does not need to price match its competition, but can charge a premium price based on the position it has in the market that separates it from the competition. In addition, International Paper Foodservice Business has done a masterful job in product positioning itself in different sports arenas and movie theaters which is another way it differentiates itself from the competition as the best choice for paper cups products.
Grand Strategy
International Paper Foodservice Business generic plan relies on the differentiation of its brand to its competitors, the grand strategy provides a different alternative for International Paper Foodservice Business. According to Pearce & Robinson (2011), “A master long-term plan that provides basic direction for major actions directed toward achieving long-term business objectives. The ideal grand strategy for International Paper

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