International Strategy of the Vodafone Group Plc Essay

4236 Words Apr 4th, 2008 17 Pages

Contents page

1. Introduction
2.Company Background
3.Evaluation of the internal and external environment of the company
4.Analyse the motivation of the company for international expansion
5.Analyze the reasons for operating in a particular region or country
6.Evaluate its market entry strategy in a particularly region or a country

1. Introduction
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external
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In order to focus on how to analyse and evaluate the Internal and external environment of Vodafone, the following analytical tools will be used:
Internal Environment of Vodafone:
• Core competencies
• SWOT analysis

External Environment of Vodafone:

• Pestle analysis
• Porters five forces

Core competencies
Core competencies are the capabilities that are critical to a business achieving competitive advantage. The starting point for analysing core competencies is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power. (Prahalad and Hamel)
There are three analysis, which should be applied when identifying and developing core competence of Vodafone:
The core competence should:
• Provides potential access to a wide variety of markets
• Mark a significant contribution to the perceived customer benefits of the end product
• Make it difficult for competitors to imitate
In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.
To mark a significant contribution to the perceived customer benefits of the end product, Vodafone marketing strategy aim is to grow its