International Strategy of the Vodafone Group Plc Essay

Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: “Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel”

The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years.

This project sets out to give an overview of the current financial position of Vodafone Group plc and its prospects. The position is analyzed by looking at accounting ratios over the last few years, and by an examination of sources of long term finance, gearing, shareholders wealth, dividend policy and

Within the first two weeks it would be necessary to gain control of cash flow. The prospects for Vodaphone’s industry are positive and cash usage should be leveraged in a manner that is proportional to market growth rate. Serpil will need to identify “non-core” business operations and outsource these operations as necessary. These “non-core” business operations might include supply chain and other

Strategic analysis of Vodafone Group PLC. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, and strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness.

Core competencies are the most significant value creating skills within a company and key areas of expertise that are distinctive to a company and critical to the company's long-term growth. Core competencies are the pieces that a company is superior than its competitors in the critical, central areas of the company where the most value is added to its products. These areas of expertise may be in any area from product development to employee dedication. A competence which is central to business's operations but which is not exceptional in some way is not considered as a core competence, as it will not generate a differentiated advantage over rival businesses. It follows from the concept of core competencies; resources that are

Vodafone Group, PLC is the world's largest cell phone provider with 150 million customers and operations in 16 countries and minority stakes in companies in 10 other countries. Its first mover advantage and acquisition strategy along with its ability to continuously transform and adapt to a changing market has fostered its industry leading growth. The firm is headquartered in Newbury, England and employs 67,000 people around the world. In 2005, it was the eleventh most valuable company in the world with a market

Vodafone is a British multinational telecommunications company which operates its own networks in 26 countries and has partner networks in over 50 countries. Such a wide range of markets makes Vodafone apply different marketing strategies to satisfy customers’ needs and make profits from it. This chapter of the essay will focus on EU’s and Indian marketing strategies of Vodafone to prove the importance of having different marketing strategies in different markets.

The Vodafone Group was launched on 1 January 1985 in the UK; where it was the first cellular network. The network’s very first call was made from London to Newbury. It was later launched in Ireland in 2001. They provide a much needed service to their consumers. I’m going to focus my project mainly on Vodafone in Ireland. Vodafone is a telecommunications company providing a range of services, including voice, messaging, data and fixed broadband.

The three MSPs compete with each other to grab customers by proving a wide range of both basic services and value added services. The customers enjoy the option of choices among the service operators and thus the competitive environment causes brand consciousness among the subscribers and potential buyers (Melody, 2003). In order to survive the competitive environment, the service providers must ensure network quality, customer acquisition and retention. Table 1 shows the detail of the mobile subscribers in Zimbabwe, that depicts the market share of the MSPs.

Vodafone keep on facing focused, macroeconomic and administrative weights, especially in Europe, and still need to secure our recuperation in some key markets. While Vodafone are consequently intensely centered

For this assessment I choose Vodafone company. Vodafone Company is one of the world 's driving versatile information transfers. It is among people in general constrained organization. It 's name which is VODAFONE originates from three things that are Voice, Data and telephone. It is considered as the second biggest organization on the planet after China Mobile. About 5.4 million Vodafone clients are there in Australia . It is being worked in 26 nations. Vodafone Global Enterprise has been giving information transfers and IT administrations to various clients around the worldwide .In Australia Vodafone Hutchison was framed in June 2009. It is a joint endeavor organization of Vodafone gathering Plc and Hutchison

* Vodacom’s established market position provides the company with several competitive advantages related to scale

In Jamaica, its headquarters, Digicel controls 70 percent of the mobile phone market and hopes to actively dominate the cable TV and internet broad band market. The secret behind Digicel’s success is that it has a devoted business intelligence and analytics group and a marketing department responsible for analyzing critical consumer data gathered from market surveys and market research. Digicel’s success can be attributed to the fact that the company is able to determine customers touch points by knowing exactly what customers want or desire from a mobile phone provider. The use of analytic tools have helped Digicel achieve this position, which is having the ability to predict and know what customers want and anticipate their next purchase moves. For example, Digicel has just branched into the cable TV and internet broad band market. The reason for this diversification is as a result of extensive market analysis of the cable TV and internet broad band market which currently has only one major player (Flow Cable Company) with a poor customer satisfaction rate. Digicel was able to capitalize on this opportunity because of the data gathered from customers that showed that they desired better cable and internet broad band service. The company has applied the use of analytics and quantitative approaches in areas such as primary consumer surveys, concept development testing, advertising testing,

This report also analyses the aspects that Vodafone New Zealand will have to take into consideration in terms of staying as the top telecommunication company in New Zealand. As noted in the executive summary, there are four main sections in the report which includes the company background, Description of personal experience, Concepts that will be used as well as Recommendations on how the company can improve its service offerings. The four concepts that are presented in this report are: Service quality, Customer value, Employee empowerment and Service recovery.