International Trade : A Competitive Advantage

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C lassical theories of international trade suggest that comparative advantage exist in the factor endowments that a country may be fortunate enough to inherit. Factor endowments include land, natural resources, labor, and the size of the local population.
Michael E. Porter claimed that a nation can create new advanced factor endowments such as skilled labor, a strong technology and knowledge base, government support, and culture. Porter used a diamond shaped diagram as the basis of a framework to explain the determinants of national advantage. This diamond represents the national playing field that countries establish for their industries.
Chateau Ksara is considered the first wine company in Lebanon and the most popular. Its wines are exported to over 40 countries. Therefore, how did Ksara managed to achieve such position and compete nationally and internationally? How did Ksara managed to have a competitive advantage over other wine companies throughout the years?

Four attributes of the nation constituted the diamond of national competitive advantage of Chateau Ksara; factor conditions, such as the fertile lands in Bekaa that provide a perfect condition to Ksara’s vineyards, which are located in the central and western Bekaa Valley. Vines or grapes are considered the most important and essential raw material for this industry, the perfect Mediterranean climate Lebanon has, provides the best condition to grow vines.
In addition, labor contributes in the prosperous of
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