Internationalization Theory and Its Impact on the Field of International Business

1. High pressure for local adaptation combined with low pressure for lower costs would suggest what type of international strategy: A. global B. multidomestic C. transnational D. overall cost leadership 2. Foreign direct investment includes the following form of entry strategy: A. licensing B. franchising C. joint ventures D. exporting 3. According to Michael Porter, firms that have experienced intense domestic competition are A. unlikely to have the time or resources to compete abroad. B. most likely to design strategies aimed primarily at the domestic market. C. more likely to design strategies and structures that allow them to successfully compete abroad. D. more likely to demand protection from their governments.

In addition, the internationalisation is the strategy to occupy the foreign market step by step. Also, the porter’s competitive advantages theory is to analysis the strategies of global business. They could divide to three strategies: over cost leading, diversity, and market focus strategy (Passemard& Calantone, 2000). The cost leading strategy focus on establish efficient scale production facility and minimize the research and advertising cost. The diversity strategy focus on introduce some unique product in whole industry. But, this strategy will with a high cost price. The focus strategy is attack of a particular customer group or specialist regional market, its purpose to design the service for a particular target. Consequently, the companies need to consider the internal and external factor condition, such as: factor condition, demand condition, related and supporting industries condition, and firm strategy and rivalry. They are called diamond system. This dynamic system gives the company a standard to measure theirs advantage and disadvantage before they enter foreign market. Moreover, the specific advantage in Internationalisation of Production is give companies a new choose for exhausted market (Strange,S. 1992). In an international environment, the companies will face more uncertain and unequal condition than home market, therefore the companies need keep the attention of more factors:

Theodore Levitt’s 1983 article about the globalization of markets is one of the most discussed essays on this subject. Many companies have become disillusioned with the sales in the international marketplace as old markets become saturated and new ones must be found. Levitt in his essay asserts that well-managed companies have moved from

To evaluate a multinational company (MNC) and its related functions, it is important to first define the topic. Thus, a MNC is a company that is operating in several countries but managed from one domestic country. There are many reasons for companies to internationalize. This can include increasing profit margins, gaining more market power, improving the reputation of the company or simply to exploit new locations with various benefits. In the modern economy, internalization is supported and enhanced through globalization. When companies decide to internationalize, the first step is to determine the structure and hierarchy of the company. There are many different operating modes that can be chosen. This can include but is not limited to licensing, franchising and international joint ventures. With reference to the operating modes, or often known as ‘entry modes’, there are two major categories which can be drawn upon. Non-equity modes are one option referring to operating modes, whereas equity modes include a high risk-level and high control (Gooderham, Grogaard, & Nordhaug, 2017).. In the following paragraphs the most important operating modes will be explained.

Dunnings Eclectic Paradigm model best describes what had attracted Tesco’s internalisation entering the American and Japanese markets. The Eclectic Paradigm consists of three factors that explains where, how and why the internationalization of a firm entering a new market. Ownership, location and internalization are the three dynamics which makes up the OLI (Dunning, 2001).ownership advantages can be either asset-based or transaction-based, in relation to Tesco the ownership advantage in which the firm had acquired was the lean supply

Hill, C. (2011). International business, competing in the global marketplace. (8 ed.). New York, NY: McGraw-Hill Irwin.

There are many theories given by different group of researchers about the existence of multinational enterprises or MNE's. According to John Cantwell, it was in the 1970's and 1980's that many theories on MNE's were proposed. These theories were either general theories of MNE's which were called the main institution for international production or the theories on foreign direct investment, the means by which international production is done ( Pitelis, Christos N. and Sugden, Roger, The nature of the Transnational firm, Pg 10). Amongst the most famous are the Hymer's theory of international production, the internalization theory put forward by Buckley and Casson, Dunning's Eclectic Paradigm, and the evolutionary theory

Internationalisation advantages purely relates to the fact that should it be advantageous to internationalise once all things are considered, it should be done. Thus, Sternquist’s (1997) adaptation of Dunning’s (1981) elective paradigm theory only captures the motives behind internationalisation and whether it is the right idea to expand globally; it does not focus on the strategy firms undertake to enter foreign markets and how they behave once there.

Dunning’s OLI paradigm (1976) is used to support firms to locate its production in countries that are financially beneficial for them. According to Dunning, “the paradigm offers a holistic framework to take in consideration all of the important factors that influence the decision of a MNE.” (Stefanović, 2008, p.241) FDI is determined through the composition of the three powerful advantages; ownership, location and internationalisation as shown in figure 1. The thesis is to assess, ‘why go multinational?’, ‘how to choose the best location?’ and ‘what actions have to be taken to enter a foreign market?’

“A multinational enterprise is a company that is headquartered in one country but has operations in one or more other countries” (Rugman and Collison, 2012). A firm on the other side operates within the national borders of a country. Some firms want to expand, not only in sizes but also in value and market share, by becoming MNEs. This is due to the fact that it can bring remarkable advantages even though is very risky. MNEs perform international business operations named as: Exports and Imports, Foreign Direct Investment (FDI). The first branch includes the goods and services that are produced in a country and sold in another one and vice versa, the second branch consists in equity funds invested in foreign countries. It is when firms begin to use FDI that they become MNEs.

The main aim of International business is to build and sustain competitiveness for economic value creation in both domestic and overseas markets (Besanko et al. 2007). Internalisation business theory however has a variety of models that can identify the environmental analysis of specific countries. These models are used for companies to internationalise and find the right location(s) overseas by taking; institutional, cultural fit and success opportunities into consideration. These models also give in-depth information on

It also wants to minimize risks and costs to coordinate management and business from the different cultures. From the above discussion, the following hypothesis is introduced. Hypothesis 1: A MNE prefer establishing a new investment on a wholly owned subsidiary when it faces larger cultural distance in the new market. If a MNE becomes more internationalized, cultural difference will have less impact on the performance of business in a new market. There are three effects to explain this relationship. First, a MNE is more internationalized, it will possess more experience and knowledge on international business environments and higher understanding on unique cultures of other markets. This will reduce the uncertainty from the cultural difference. Second, when a MNE is more globalized, the organization of the MNE is also globalized. The decisions from the globalized organization will be more flexible and consider the cultural difference of foreign investment. Third, as a MNE is performing more global investment projects, it will accumulate various strategies on issues from the cultural difference, and increase its internal strength of dealing with those cultural issues. Therefore, these three factors can be summarized as the following hypothesis. Hypothesis 2: As a MNE becomes more globalized, the effect of cultural distance on the performance of

A Multinational Company (MNC) is “an enterprise which owns and controls activities in different countries” (Buckley and Casson, 1991, p.1). According to Buckley and Casson (1991), MNCs have very high labour productivity, which creates very high profits. They are among the most rapidly growing businesses in the world. They even argue that MNCs might have a greater impact on world affairs than the government institutions of the countries where they trade. Even with all of this in mind, they can still be subject to limitations. In the end, MNCs have to consider that they are operating in a different environment, which may have different legal and political systems, institutions, and culture (Edwards and Rees, 2006). This is also known as the

Subject : Appraisal of a MNE's recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy)

The same critics that Zahra has addressed to Oviatt and McDougall’s analysis applies on his list of factors contributing to the INV’s competitive advantage. We should acknowledge that every country has some economic or cultural specificity; therefore there are some universal business rules which apply on the entire global market. The traditional firms, who possesses years of local market experience, ownership and abundance of their resources are more qualified to compete on the international level.