Internationalization of Toyota Motor Co.

For example to support the launch of the first Lexus built outside Japan, there have been new suppliers, built plants in communities as well as the expansion of the suppliers base already there before TMMC moved into Canada. Additionally because of the lower Canadian dollar compared to the US Dollar, Canadian plants have shown two areas of high performance, which are quality and high productivity with the third point being cost competitiveness in the corporate income tax rate.

Toyota Motor Manufacturing Canada (TMMC): The Lexus RX 330 Line 1 On the day of April, 25th 2000, Greig Arnold found himself both anxious and excited as he approached the offices of Toyota’s worldwide headquarters in Toyota City, Japan. He was about to meet with the Chairman of global operations, Ikebuchi Nakatani, at the world’s third largest automaker. His hope was to convince the Chairman to support his company’s bid for the new Lexus RX 330 line, which would be the first of its kind manufactured outside of Japan. This would not be easy. Greig, along with the President of the division, was part of a delegation from the Toyota subsidiary in Canada, the Toyota Motor Manufacturing Canada (TMMC), which was 100% owned by the Toyota Motor

Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

In 1994 Toyota was the world’s third largest seller of vehicles (at 4,580,000 units), following GM (at 8,420,000 units) and Ford (at 6,800,000 units) respectively. TMC’s Total Market Share and Total Retail Sales in 1994 are as follow:

Toyota is currently the biggest car maker in the world. Toyota’s production model has been for long the envy of Detroit’s big three and the benchmark for the auto industry. The auto market in the US has showed signs of improvement, a sign of encouragement for the company (Toyota History: Corporate and Automotive, 2011). Toyota has invested billions of dollars to develop manufacturing capabilities and supplier networks to supply those markets. Toyota has many comparative advantages over it peers: a strong operational model that generates high margins; a strong global brand synonymous for quality and a

Increased globalization is the direction that all major multinational corporations are moving towards. Ford had made a good attempt at making a world car that proved to be partially successful in the beginning of sales. The company has learned that locational specialization is an extremely important aspect to selling globally because of the differing personal preferences and legal demands.

Participation of developing economies in globalization of the automotive industry was enhanced by innovations in telecommunication, technology development, and transportation. These elements made it possible for the industry to fragment its production processes and creation of smaller assembling plants that were located in different regions of the world. This segmentation of production processes created multiple global production networks and expanded the global market making many developing countries reap the benefits of globalizing the automotive industry (Maxcy 108).

Automobile industry of japan witnessed an awesome accomplishment with the growth of Toyota. It became the biggest maker in the worldwide business. Toyoda kiichiro was hesitant to invest in automobile sector. In the year 1933 the company started its production. In order to have cost efficiency they adopted the mass production technology.

Toyota was made accomplishment in worldwide procedures. It has an definite motivation to disperse the channels, generation, showcasing and production network viewpoints. Toyota's best generation framework and persistent enhancements are the vital bits of its worldwide system. Idea of Kaizen continues change has engaged the organization to consider the new methods and techniques regardless of in any zone of the organization. Toyota Production System makes a connection between the worldwide automaker to deal with the inventory network framework, stock administration, generation abilities and arranging techniques. This TPS has enabled the Toyota to overwhelm the worldwide vehicles industry. Really the Toyota is situated in Japan yet it has created itself all through the world. Doubtlessly the Toyota is most no doubt understood auto brand of the world. Toyota's business is based upon the mission: Stable long haul development, while taking a stab at concordance with individuals, society and nature" (Toyota Motor Corporation Home Page). Toyota is giving a huge number of occupations in America. Social, financial and social issues have permitted the Toyota to move past the brand value and molded a universal showcasing spot for Toyota and made the progress as a worldwide

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

The auto-industry is being pushed into a socio-politico-economic corner. Carmakers are regularly being restricted with new laws or policies or requirements; that they must adhere to. Toyota likewise is linked closely to the policies of the government. Not only this, but emerging countries, that are keen to develop an auto sector are putting political pressure on Toyota, so as to protect it and develop it.

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.