Internet Advertising : Ethics And Ethical Issues In Online Advertising

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.

One most important thing that customers look at before deciding on transacting with a business is the privacy and protection of customer information. Without assurance that the two are guaranteed, many will drift away as they need security and protection online. Fraudsters are also over online and much are worried about the safety and security of services online. The fact that many are using services to transact their businesses, calls for more vigilant and secure platform that will protect information related to customers against breach which can lead to identity theft. Businesses that are establishing should employ more efficient cyber security strategies to ensure that they curb the problem of data breach (Gold,

In this digital society, Information privacy is being considered as a property that belong to one’s organization. Our current technological infrastructure place privacy information in a high vulnerability level and could simply been conducted by business enterprise from the cyberspace. With all privacy information collected enterprises could utilise the information technology to process privacy data and go a step further by using these data on marketing strategy as the tool to explore and store individual profile of users’ preference (Samuelson, 2000).

In recent years, advertisements have become much more pervasive in our lives. From website to TV, from billboards to posters, and from magazines to newspapers, nowadays, it is almost impossible to go anywhere without seeing an advertisement. As such, it is important to know about how exactly they can affect us and our society. Advertisements have now become an integral part of our daily routine; they help to support our favorite services and work to promote economic growth. That being said, advertisements also regularly spreads false information and promotes dangerous activities. The issue of the benefits of advertising has become a very controversial topic indeed.

Now the wind of technological advancement is blowing all around the glob. Our life become so much easy and comfortable. For the sake of explosion of new technology, media, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only fact is the transparency that is needed. For the sake of motivating advertising, public relations, and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers the institute for advertising (IAE) was created.

Responsible advertising is highly important in shaping the expectations of tourists. As such, cultural authenticity partially relies on advertising techniques used to promote destinations. Crăciunescu discusses how improper promotion language in advertising can lead to the othering of individuals living in regions different than our own (Crăciunescu 129). Chhabra, Healy, and Sills also touched on the topic of responsible advertising, inferring that for many people tourism involves a high level of expectations and anticipations frequently caused by advertising and media-generated signs, “many of which relate very clearly to complex processes of social emulation” (Chhabra, Healy, & Sills #). To combat issues from arising from media-generated messages, advertising techniques incorporate sensitivity and stray from censored images that purport inaccurate depictions of cultural groups and destinations. Trans-national corporations and entrepreneurs should also employ fair living wages for their employees and work with local individuals to address the needs of the local communities that they will be involved with. Doing so will provide opportunities to build stronger relationships with local communities. All of the suggestions mentioned don’t need to be a means to an end, rather they are just the beginning.

Online advertising enables to one to target an audience with accuracy, and enables efficient focus on specific segments. With this method, a company can track how the different users interact with a brand and in what they are interested. The different ads on the web can be quickly delivered and are really flexible with few additional costs and is easily accessible anytime. Online advertising also enables interactivity. The users can quickly and easily have information about the products, its benefits and characteristics, simply by clicking on a link.

The Findings and Analysis of customer information on an e-commerce platform. The Improved Marketing techniques of e-commerce. Security issues associated with conducting business over the internet and the methods used to combat these security vulnerabilities’ on e-commerce and the use of social media

To understand what criteria is used to distinguished ethical advertising from unethical advertising, we must first define ethical as a term. Ethics is “the basic concepts and fundamental principles of decent human conduct.” (Ethics, n.d.) The act of taking an ethical approach to advertising is more of a corporate philosophy rather than a marketing strategy. “It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies.” (Ethical Marketing, n.d.)

The purpose of this report is to explain what the internet marketing is and how to use internet for advertising, promotions, sales, market research, interactive communication,

Very often, people commit a crime because they think that the punishment is not harsh enough. Therefore, to show the determination to protect consumer privacy, the government should impose harsher punishment that is deterrent enough. Besides, it is essential to allocate more resource to establish some departments which can help protect people 's privacy in e-business. In addition to punishment ad establish departments, the government should educate young people about importance of respecting people’s privacy. The education should be done everywhere, for example, in school, in public areas, and on television, so that it can uproot young people’s wrong values.

One of the major forms of marketing is internet marketing. This paper will evaluate and analyze internet marketing in United States of America. The paper will discuss the challenges faced by internet marketing and advantages enjoyed by internet marketers. In addition, the paper will also analyze who are targeted for online marketing.

People try to using the internet for profit and income. Some people study specially to marketing or network, but it is not enough knowledge. People try applied to the internet, it is working with the marketing. Beneke, Jones, and Malczyk (n.d.) Internet marketing is one way called online marketing or electronic marketing, and it is substantially other marketing event to manage online by way of using internet technologies. It is not include advertising that is present in homepages, but also any types of online activities as social network and e-mail. The appearance of the internet marketing is a digital; it is meaning electronic information to pass in the computer or same device, although naturally it can stipulate within traditional offline sales and advertising. People can show a product in the website. A customer will come to looking the product in internet when they need to buy it.

Over the years Internet advertising, aka Web advertising, is a fast growing business. Plus, “online advertising”, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It has already proved to be significantly important in digital economics, for example, “it is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue”. Its attendance is increasingly important for the whole media industry due to the influence of the Web. For advertisers,