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Internet And Integration Of Electronic Mail Essay

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Introduction

Commercialization of the internet and integration of electronic mail as an accessible means of communication has turned into results of unwanted information and mails. As the internet started to gain popularity, it was quickly recognized as an excellent advertising tool. Web spamming undermines the trustworthiness of people expecting search engines to present results that satisfy their information needs, and also affects the reputation on providing reliable, unbiased, trustworthy references.

Search engine optimizers (SEOs) try to make their Web assets more accessible. Search engine optimization might improve visual design, add navigational links, or make the web page more accessible to search engines. But the trouble starts, when less reliable SEOs engage in spamming to improve the target site’s ranking beyond what its content value justifies. Web spammers also tries to gain popularity by participating in affiliate programs. Web authors can place advertisements on their pages and receive some money when a visitor clicks on an advertisement. All these programs represent an incentive for spammers, who construct web pages that have poor or minimal original content, but contain affiliate links. The spammer then attempts to boost the ranking of these pages to attract more visitors.

Issue of trust on search engine and its importance

“Spam” or “spamming the search engines” are techniques used to trick or “spoof” the search engines robots or spiders. Webmasters

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