Internet, Digital Platform Marketing, And Ewom ( E Word Of Mouth ) Marketing Essay

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

Introduction: In this task I will describe the role of internet marketing within its modern marketing operation. This task will be related to how adidas operate with the use of internet marketing and how they’ve coped with the changes of modern marketing in recent years. In addition I will also relate different aspects to different businesses .The following below would be accessed:

Lately, there have been issues of brand management on the internet. The new digital tools require a lot of adjustments at the executional stage. According to Chaffey (2000) Internet marketing success depends on the sites interactivity features. Also added that a brand’s presence online should be conceived in a way that is sympathetic to the technology and the environment. Many brands fail in the execution of different features resulting in customers’ needs and expectations not being met says Hewson and Coles (2001) The consumer still looks up to the luxury brands although the bond is presently being evolved beyond the existing “top-down” model. (Okonkowo, 2009) The percentage of online shoppers and the sales of luxury brands have been on a positive growth. In spite of the growth, it’s not clear that what drives the consumers to shop online and whether they would be interested in shopping if attractive online stores were introduced. Therefore, what factors affect consumers to shop online will be examined here. A framework is necessary to develop the complex system and determine these factors, influences and buying behaviors of the consumer. (Perea, 2004) Affluent consumers use the internet as their powerful source of information about the luxury products and it is necessary that they have an online presence.

Today in our society and the world of Business we encounter many different genres of marketing to persuade consumers toward certain products or services. One of the most known and used type of marketing businesses use is Digital Marketing. Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of marketing that opposes from Digital Marketing and widely used today I or economy is Traditional Marketing. Traditional Marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Although Digital Marketing differs from traditional marketing, our economy has been rapidly moving toward the use of Digital Marketing. Studies have shown that cost of Digital Marketing is more efficient, they can unprecedented audience reach, and is better when it comes to direct response from intended audience. Traditional Marketing on the other hand is way more expensive and is more difficult to stay in contact with customer’s. These techniques and associability’s can benefit customers by saving them money and being able to keep in touch with your customers’ needs and wants when running a business.

In the past word of mouth marketing has been one of the most effective forms of marketing for us. If we are going to become more successful on an international level it is imperative that we incorporate more mediums of marketing into our marketing plan. In order to implement these new strategies , we are going to conduct extensive research.

This paper explores five published articles that report on results from research conducted on online platform and the changes they made to the customers’ behaviors. The articles, however, vary in the online platform and physical retail stores. Clemes, M. D., Gan, C., & Zhang, J. (2014) suggest that Beijing, China has significant increasing users in B2C online shopping. Other

Marketing is a hugely vital tool for any organisation. A department that needs to be run and managed successfully, Marketers need to be extremely vigilant and aware of the constant changes in technology and the different ways that consumers will use various new technology’s to gain information on products. A range of elements will be discussed such as the internet, e-mail marketing and iTV marketing. With the use of online research and reference books to help to consider how new technology is changing marketing in the 21st century.

One marketing strategy that is necessary and essential for all businesses is called, word of mouth marketing. Word of mouth marketing normally happens when a customer shares information or reference about a company or product to another person. This marketing strategy begins internally and from there, it spreads. In addition, word of mouth has a powerful and extensive manner of dispersing. In this present world, life is flourishing with new adventures and challenges that have generated a desire to act, be different, and have success. This has led young men and women to go search for that treasure that is hidden to them and become part of the successful generation that has been revolutionizing gradually. As a result, most of the people have come to notice the immense success that there is behind a career that becomes part of the entrepreneurial era. Therefore, the innovative minds have gone into action, have begun to startup businesses, and develop inventions that lead them to where they aspire to be. However, some of them do not realize that obstacles come and that they will need marketing strategies to drive their business. Therefore, it is extremely important to be aware of how the word of mouth strategy is presently affecting the business. If those reviews and comments are not positive, the impact that the business will see financially is critical.

With thousands of webpages, videos, and pictures, the internet can seem like a daunting arena for a business owner to wrap their mind around. In our day and age, the vast majority of the marketplace is now occurring online, and with that comes with the importance of promoting a business through the use of keywords on pages that search engines like Google, Yahoo, or Bing can bring to the top of a user’s search. Proper usage of keywords is a big part of on-page SEO, an abbreviation for search engine optimization. While it sounds complicated, the idea of it is actually quite simple: optimize certain web pages that you want to better promote by inserting useful key phrases. However, sites like Google are constantly changing their online

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;

E-Marketing is a way of selling/marketing Products or Services using the electronic media and Internet as a medium. E-Marketing is also referred as Internet-Marketing or Web-Marketing or Online-Marketing. This way of marketing is a different approach when compared to the traditional ways of marketing. In today 's world, most of the companies which have a physical store, who follow a traditional way of marketing are also getting into E-marketing, as there is much more scope for their business. E-marketing has made huge impact not only on the business industry, but also on the customer 's lives. It has made customer 's life much more easier and saved them a lot of time. E-marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied (quirk, n.d). One of the major aspects of E-marketing is to add value the customer.

So, my co-worker and I are sitting in the van at work brainstorming about how we can make more money and have our happy ending. We also had a heart to heart discussion on how we are going to retire on Social Security and our pension and keep up our style of living. We quickly concluded that it was not possible. Ever the optimist (me) and ever the realist (her), we started to look online for answers since that is where the solution to everything can be found these days.

The purpose of literature review is to find what literature has to offer on how retailers in New Zealand and Australia use internet and online marketing to do business, and the barriers they face in doing so. It would also look into the way retailers retain their customers.

Online brand managers should indentify this as an opportunity to make use to these media to create a brand identity among the target group of customers. Advent of social networking sites has increased helped the brands which promote online to reach to a larger audience. Two way communication process in the online media has helped the customers also to find solution to their queries and to get valuable opinions and reviews about certain products which they are looking for.