Internet From Comcast: A Case Study

Facts: The plaintiffs (Imburgia, Greiner) filed a class action lawsuit against the defendant (Directv) for allegedly charging early termination fees improperly. The defendant was unsure about the application of state vs. federal law and put forth a motion to stay or dismiss the case in preference of arbitration, which was denied by the trial court. The court of appeals affirmed by stating that the state law precedent applies and the arbitration clause was unenforceable.

The issue that is underlying within the Netflix and Comcast is the congestion of ISP's. Netflix uses third party CDN's to operate their streaming services to major ISP, such as Comcast. They entered into agreements for transit services with Level 3 and Limelight which Netflix will pay a fee to increase the capacity for network traffic. However, more users started using it and it caused congestion with certain ISP's. Since Netflix was noticing that there are still some problems with the streaming with each of its third party CDN's, the executives decided to develop their own self-developed CDN called Open Connect. After they had released

Comcast even included bundle deals for their customers. Comcast sold two types of bundles: television content and services. Content bundles typically included the big broadcast networks, basic cable channels, and a selection of premium cable channels. Bundling decisions could be highly controversial, as the high-profile legal dispute between the Tennis Channel and Comcast illustrated. Comcast elected not to include the Tennis Channel in its basic cable package, which reached nearly all TV subscribers. Instead, it placed the channel in a premium- priced sports bundle, which reduced the Tennis Channel’s advertising revenue. Comcast service bundles typically included television, Internet service, wireless voice, and sometimes even home security

Comcast is capitalizing on the sustainability facets to gain the public trust to ensure that they have clients and employee for the future. The techniques that Comcast are utilizing to contribute the development of sustainability throughout the community that they’re operating in is though Products and Packaging. Comcast and NBCUniversal has taken a stand in reducing carbon emissions and minimizing the methods in which the organic footprint which focuses on the production concept of its business, this consist of the physical products it produces. Comcast is diligently working to make ensure that the supplies purchased for the operating of the Company and innermost workings more biodegradable and also to include more eco-friendly donations for stores to carry. The products are made of more sustainable material or reusable products (which it calls Eco-Impact) or products, like reusable water bottles and bags, which help endorse an environmentally profound lifestyle (it calls these Eco-Easy).

Their statement to mitigate the concerns of market competitiveness is focused on Cable’s subscribers (Comcast, 2014). 4-firm concentration rate for the cable industry in Table 5.1 in the textbook shows the competition level (Besanko et al., 2016, p.162). In the assessment to quantify the impact of Comcast and Time Warner Cable merger, we need to look at the impact of the telecom infrastructure landscape and not the cable subscribers impact because the media companies are expanding to “cord cutters” that streams the contents over the Internet (Thompson, 2012). According to a page that quantifies the impact of Comcast and Time Warner Cable merger, the subscribers of truly high speed internet by the merger are near 50% (Freepress, n.d.). Though the market share of the high speed internet is very high by the merger, this is a monopolistic competition as there are could be many sellers and those sellers can continue to differentiate. For example, high speed internet connection via the cable technology can be replaced by the aerial high speed internet connection provided by telecom companies like AT&T, Verizon, T-Mobile. The aerial cellular based technology like LTE or 5G network which can provide massive data rate and reduced network latency can be positioned

Comcast’s biggest assets are its stakeholders. A large variety of up-to-date products are not as valuable if you do not have good service to back those products up, as well as a good reputation in always putting the customer first. This is especially true in the technological field where customers lack knowledge of the new advances. Comcast provides excellent service for all customers’ needs with its very own online help desk. You can not only view your account statements but also obtain a wide variety of help and useful information. Comcast help offers a virtual customer service representative available 24/7 to answer all technical support and customer service questions. This service also allows you to search for your answer, use FAQ’s, email customer support

Another case that is important to note when talking about privacy rights vs. the First Amendment is, Doe vs. TCI Cablevision. A hockey player named Tony Twist sued TCI for misappropriation of name and defamation. Misappropriation of name falls under the general heading of invasion of privacy. Twist believed that is name was being used in a bad connotation and that his likeness was being affected. Misappropriation of name in torts is defined as “the "right of publicity," which is said to "protect a person from losing the benefit of their [sic] work in creating a publicly recognizable persona”’ (Doe vs. TCI Cablevision). Twist believes that he should be compensated for the use of his name and character in the comic book. The defendant uses Twist’s

At this point, stories about video streaming services attempting to steal money and viewership from Youtube feel older than Youtube itself. Challengers have come and gone, but very few streaming services have managed to stick around and find success, and none of them have become the top streaming service. Google gave up and just bought Youtube instead. But with streaming becoming the primary mode of watching content now, companies still have to try their hand at it, and now Comcast is throwing their hat into the ring. The new Comcast video streaming service will be called Watchable, and even if it's not the future of streaming, it looks as though Comcast video streaming could very well be the future of Comcast.

Any change in the factors that make up the macro-environment can have a direct impact on the Comcast Corporation. These factors can affect the Porter Five Forces that shape their strategy and their competitive advantage over other firms.

When George Washington, Thomas Jefferson, and all the other founding fathers developed the declaration of independence they had one main idea in mind… Freedom. Freedom is a term we use to describe the way we are able to live our lives without hindrance and enslavement from a governing body. As a country we have been able to maintain this right through legislature and our governments ability to protect us from an unequal influence of power. However, in today’s society it seems many large companies want to become more and more powerful so they may take advantage of their customers and gain more profit. Mega media providers such as Time Warner Cable and, especially, Comcast are trying to push into law a concept of governing bandwidth to the websites

Comcast has to balance all of these factors in their macroenvironment while making their internal business decisions and deciding how to price their advertisement slots and subscription charges.

The landscape of television has undergone major shifts over the last five years. In 2013, cable companies like Time Warner and Comcast, pulled over 100 million subscribers (Udland) total subscribers. By 2015, that number dipped below 100 million subscribers decreasing by one percent (Udland). In 2013, streaming services like Netflix, Hulu, and Amazon, totaled over 40 million subscribers (Udland). By 2015, they saw a 30 percent increase in subscribers (Udland). While cable still holds dominance in the market, the latest trends have shown that streaming services will overtake them in the near future. Streaming services’ surge in popularity is a result of having a product that provides a superior alternative to cable that accommodates the customer.

Many entertainment players like the FOX, ABC,CBS and NBC especially in the United States of America are bundling their programs to create a large fan base who are majorly active users and subscribers united by common shared interest, ideas and experiences and who regularly return on every day basis to the company’s properties and brands. Bundled products offer these entertainment companies with high revenue as compared to when they could have been sold in individual package. However, customers in the market feel that a one packaged product suits their tastes than the bundled products and they often wait for the best time to buy the one packaged product as opposed to the bungled package. A la carte approach is where consumers select one program

AOL was one of the first internet service providers in the United States. American Online founded in 1985 by Steven Case and Jim Kinsey in 1985. A few years AOL introduced a few new features to their company such as instant messenger or also known as AIM. This allowed AOL of convert from an hourly service to a free service. That same year, AOL became a publicly traded company.

Everyday there are millions of people connecting to the Internet. The Internet is made up of networks of computers linked together around the world where people can chat, shop, instant message, and e-mail each other. With so many people connecting one might wonder how all of these millions of people are connecting to the Internet. There are many different options for people to use to connect to the Internet, such as dial-up, DSL, Cable, and Satellite. Dial-up internet connection uses the telephone line; this is the oldest connection that has been around since the 1990’s. The newest type of connection would be the satellite connection, which is not very popular right now because of the high cost. The two most popular