Internet Impact on TV Synergy

Social Media is “one of the hottest emerging industry trends- social tv.” This is characterized by customers using social networks to interact with other viewers about the program they are watching. The social buzz can drive ratings. Social Media links that will be implemented are Facebook which will be devoted to customer comments on news and other  WPTV media. Twitter will be devoted to news that is intended to be passed around quickly. You tube will be used for audio and video clips.

In “Social Networks”, Neal Gabler explains how television shows and social network influence our daily interactions with friends and family in great details. The author shows that all TV show is just a fiction nowadays. Gabler said,

It’s hard to believe, that only a decade ago social media took off and became the new trend. Of course, there was Friendster and Myspace that had been around for a few years but most of the world’s population hadn’t come around to it yet. Nowadays, social media has taken over our lives. It has influenced every decision we have made in life in one way or another.

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The television industry is one of the most rapidly changing media industries to date. Its evolution from black and white, to colour, to digital and now three-dimensional viewing, there is nothing slow about its development. Focusing particularly on commercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). This is why the value of commercial FTA television to the Australian public remains high whereby FTA television is watched by more than 14 million Australians daily (Free TV Australia, 2014). However, television nowadays is much more than a medium of entertainment and information. It is also used as a method for engaging in social interaction (Morely, 1986, p. 22), and this digital divide of interaction is what harms the television industry. The launch of streaming services not only confronts the traditional ‘linear’ TV format by allowing users to select what they want to watch and when they want it, it also broadens the offering to almost any device (Spooner, 2015). The research methods in the television industry despite its strength as a medium, must however, walk hand in hand with the fast progression of new technology and challenge the rise of digital omnivores.

Since the Bulletin Board System there has been hundreds, and counting, of social networks created: most notably Twitter, Facebook, Kik, Snapchat, and Instagram. Today there are just over 3 billion active Internet users (45% of the world’s internet users), 2.1 billion of those people have social media accounts (Jeffbullas.com). People use social media for many numerous reasons. Most use social media to stay close to relatives and maintain social ties. Some of people’s most essential daily needs are accounted for by social media: whether it be interacting with friends or coworkers, following politics, or following the latest fashion trend set by the Kardashian

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The world around us is constantly evolving due to the increased emphasis on social media. Around the world, billions of us use social media every day, and that number just keeps growing. As a young adult, we usually imagine social media as being our virtual way to connect to individuals across the world through Instagram, Facebook, and even Snapchat. These three sources of media along with a vast amount of many others bring humor and entertainment to our daily lives. Our growing appreciation for Social media is redefining the global landscape. It affects how we communicate with individuals, how we keep up to date with the latest news, and how businesses and brands now operate. there is much more to the world of social media that we have not

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Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment.

Moreover, celebrities can now also keep in touch and communicate with their fans or other celebrities through social network sites. Social media is one of the biggest and fastest way for celebrities to widen their fan base, and it is also a way through which fans could "talk" with their favorite celebrities in a relatively safe, public environment such as Twitter, Instagram or Facebook (Social Media Today, "How Celebrities Use Social Media to Build Their Brand", June 2013). Social Media, basically, has made it possible for fans to strengthen their bonds with their favorite celebrities, and also made it possible for people to keep in touch with their favorite brands or business people, and to know what is new and upcoming.

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

Often when we’re bored we turn to social media for entertainment. We can check up on family friends or see what the hottest celebrity is up to. Then before we know it, our simple amusement becomes a huge distraction. The amount of people we can connect with on social media is endless and they are all so unique, we can

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.