Internet Increases The Market Culture

Shopping from the convenience and comfort of your own home may have its apparent advantages; no more standing in line, no more hassles of worrisome sales associates following you all around the department store. Online shopping is a growing industry, especially among countries with well-developed infrastructure for marketing activities over the Internet. The development of more advanced technology has facilitated smoother surfing on the Internet.People can now access the Internet not only from PCs, but also from the Web TVs, Palm Pilots, and mobile phone. The typical online purchaser in the year 2000 was well educated, married, and had a high economic status (Coyle, 2000). Electronic retailing continues to grow in size and importance as increasing numbers of consumers buy online, Imagine life today without the convenience of the Internet. People would actually have to get up out of their comfortable chairs, get in their cars, and drive to the store, the library, the mall, or wherever they wanted to go to purchase the product that they wanted. Many consumers are fed up with conventional

Why is consumer trust important in e-commerce? Compare traditional (non e-commerce) markets to e-commerce markets.

Many studies have attempted to study the characteristics of online users and shoppers around the globe. As per studies done by Technowledge Asia in 1999 and 2000, cybershoppers in some Asian regions were observed to be primarily males, in the age range of 26 to 35 years and better educated. This is not altogether different from that found by Donthu and Garcia (1999) who concluded that online shoppers in USA were “mainly males with above-average education, income, and occupation”.

In the era of globalization internet plays a vital role in all spheres of life and industries. Online marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. In fact, new synchronous, internet-based communication technologies had contributed to the restructuration of major economic sectors including marketing. Being cost-effective, flexible, and fast and enjoying an on unprecedented global reach, internet marketing has brought about different businesses incredible gains. However, this effective, new method also involves its special disadvantages, e.g. lack of personal contact, security and privacy, etc which should be taken account for. The present study, then, concentrates upon the impacts of

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

It improves the business by providing multiple channels. Digital marketing is the most prevalent method for marketing of products. E marketing, internet marketing, and online marketing are, in fact, synonymous to each other but the meaning is different. The insight of this paper focuses on generation of digital marketing and provides the comparative study of digital marketing and traditional marketing. Paper expresses the relevance of digital marketing over traditional marketing. Digital marketing changes traditional marketing in dynamic marketing known as digital marketing. This paper also sprinkles the light on E marketing, internet marketing and online marketing. Digital marketing has improved the performance and efficiency of the market in marketing sector. Digital marketing is the marketing where marketing is done via electronic means and devices. The crux and gist of this paper is to analyze and presents the comparative study of digital vs. traditional marketing. In the early time people have been adopted barter system of marketing. But with the passing of time barter system has become obsolete. Now Traditional system also is known as old system. Now revolution took place and emergence of Digital marketing replaces the Traditional

Internet marketing is no longer a foreign word but still, many business owners stay far from understanding the true essence of internet marketing nor do they know

The research aim of this dissertation was to identify the web-based elements of initial online trust in recent qualitative and quantitative literature with the focus on ‘pure-play internet’ B2B e-commerce and to analyse in how far these affect the establishment of initial online trust. This aim is reached by achieving the research objectives.

research, it’s been shown that 75% of online shoppers are concerned about giving their personal and credit card information which comes under privacy risk. This study focuses on how the perceived risks influence two main categories of products- Digital and Non- digital products; Digital products being all the products that can be

Figure 2 shows online shopping activities performed by various devices from August 2014 to October 2014. The graph above shows that 82% of the internet users that were part of the survey used their PCs to shop online whereas 27% of the internet users utilised their smartphones to place orders on the web. Mintel (2014) proposes that shoppers are cautious about submitting

In the past, Amazon’s business model focused solely on selling books in the global marketplace. Since its establishment, Amazon has acquired numerous new investments including companies such as Audible.com and BookSurge LLC. These large investments eventually secured the company’s top position as the leading e-commerce platform in the United States (Treanor, 2010). In the early days of the Internet, traditional shopping at local businesses were still the most popular choice among consumers. In 1998, e-commerce sales only accounted for 0.25% of total retail sales (Lee, Paswan, Ganesh & Xavier, 2009). In the early 1990’s shopping conditions among local businesses were favorable and specialty mom and pop stores were preferred for their hands-on customer service experience. Internet shopping was still regarded by many as being unsafe and in personable, but in the coming years this viewpoint began to shift. By the mid 2000’s, e-commerce had less of societal stigma and became a standard way of shopping for many Americans (Treanor, 2010).

In this context, it is not surprising that credit cards and online shopping was not easily adopted in the easy market. People were sceptical of a plastic as money and trusting their information over the unknown internet. Moreover, shopping is also an intensely personal experience in this culture. The experience is an important part of the process. This is slowly changing. However, the change in the online grocery shopping sector is not as fast. People are still hesitant about getting their food through the internet.

This current study aims to provide a more holistic view of the factors that influence online shopping behavior in the clothing industry, by comparing the important criteria for purchase decisions between online shoppers and traditional shoppers. The factors that were examined include (1) Product variables: price, usefulness, quality and available information; (2) Seller attributes: trustworthiness, reputation and marketing strategies; (3) shopping experience: convenience, quality of service, design and ease of use; and (4) consumer factors: gender, socioeconomic status and attitude towards online shopping. A quantitative survey was conducted wherein 206 consumers have completed the questionnaire through convenience sampling. The results of the study showed that male online shoppers for clothes are significantly more than females, most of whom still prefer traditional shopping. Traditional and online shoppers have been seen to differ in the importance they give to product price, seller credibility and marketing strategies, and purchase experience in terms of convenience, quality of service and ease of transaction, wherein online shoppers put more value on these factors in making their purchase decisions. In accordance to the technology acceptance model, the participants who have more positive attitudes towards online shopping are more likely to actually purchase their clothes

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study

The purpose of the case study is to understand the perception of consumers towards online shopping. A sample size of 100 respondents has been taken into consideration across various