Internet Marketing: Consumer Behaviour Online

In the past years, there have been numerous changes in the retail industry (Braatz, 2002). With the success of the Internet, retailers have quickly adapted to the online market and recognize

The retail industry such as Men’s Wearhouse, Macy’s, Burlington, and Express operate websites and are part of a highly competitive industry. They contend with local, national, and global online retailers that bring comparable products and offer comparable services. Consumer opportunities in retail are shifting quickly with online retail stores, with an innovative future, which includes speed, convenience, and personalized mobile access. The change to e-commerce is pervasive to traditional retailers that must adjust their growth strategies, or risk a downturn in business. Whereas retail is ever expanding within e-commerce, retailers do offer different products and services in order to promote their

Dentzel (2017) in an article highlighted that the use of the Internet has completely transformed the way people live and has revolutionized almost all fundamental aspects of daily life. It has allowed access to limitless information and became a tool that made everyday communication in an instant. Among the many opportunities created by internet is the emergence of electronic commerce (e-Commerce). Online shopping is a development brought by the e-Commerce and progress of internet.

Convenience has been the deciding factor for the survival of online retail for the past couple of years. Whether it is the convenience of time or just simply having the luxury of items being shipped to any location, online shopping has become very popular. In Computer Weekly’s article “Are Bricks-and-Mortar stores the Next Step for Online Retail?” Clare McDonald discusses the future of online retail and the future for retail and small businesses. Agreeing with Miya Knights an IDC analyst,

The share of e-Commerce is growing gradually. Customers have an ever increasing alternative of products at the lowest rates. E-Commerce is possibly creating the biggest disruption in the retail industry and this trend will keep on in the year to come. Almost everything is sold on the internet now and this means that pretty much all of the retail industry faces the challenge of either being a part of e-commerce or taking it head on. Both departmental stores and specialty stores can make their impact on a wider ground on concentrating in this

Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners. Another is business to consumer (B2C). In other words, enterprises provide products, support good, and services to the customers on the

Many retailers have expanded their retail market to an online market. Using the internet to sell their goods is known as e commerce. “Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance” (Network Solutions, n.d.). E commerce has expanded rapidly in recent years due to its convenience for the consumer and the increase in businesses that use electronic retailing (e-tailing). Businesses use different marketing methods in order to reach their customers and attract new ones.

In the past decade we have seen a real transformation in retail, with eCommerce channel becoming not just one of sales channels but a main channel of choice for many. Furthermore, pure online retailers are quite often taking a huge chunk of the market and putting traditional brick-and-mortar retailers in a tough spot. The changes we have seen in recent years are so dramatic that those "traditional" retailers that were not able to adapt are taking a toll.

In the last 2 decades, the online shopping infrastructure has emerged with the speedy growth of electronic commerce. E-businesses all over the world have become a widespread medium for buyer-seller transactions as a means that compliments and supplements the experiences of a physical store. Few of the key success factors are:

Electronic commerce, commonly known as e-commerce, refers to “buying and selling processes that make use of electronic technology” (Ebert, 274). With the development of technology, e-commerce becomes increasingly popular and affects traditional retail sales negatively. More and more people would like to buy and sell goods and services through internet. The statistic from Adobe Systems Inc., in 2017 “e-commerce sales are up about 17 percent,” conversely, “the number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4 percent from last year” (Nassauer and Stevens). By considering this percentage, e-commerce has more competitive advantages than the traditional retail industry as it provides customers a more efficient and cheaper way to shop, increases businesses profits by reducing total company expenses, and leads to domestic economic stability and growth.

E-Business is the organisation of conducting business by means of the web. According to the Retail Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing £100bn. The expanding popularity of online retail predicts that online sales are predicted to increase by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key characteristics required for continued successful operations.

In 2013, online retail spending are estimated to reach $1.3bn, up 19.2% in 2012. In this global market, Asia accounts for 33% of the market, followed successively by North America with 31.5% and Western Europe with 25.7%. On average, online retail spending grew by 21% a year between 2011 and 2013, with the main growth being located in the Middle East with 37% average growth and the Asia-Pacific region with 32%.

E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market

The primary aim of this study is to compare the traditional shopping with the online shopping. Further, it aims to investigate how relevant factors affect buying behavior in both the modes of shopping.

In the UK, the retail industry is very competitive and every company is looking for a competitive edge over the other. They use techniques such as better services, lower prices, and customer feedback to lure more customers into their businesses. However, one sure way some of the retail shops have been able to break off is through migration to e-commerce and turning their stores into e-business hubs. The strength of this migration cannot be ignored since some of the success stories of organizations as well as retail businesses have been attributed to the digital migration towards e-commerce (Hoover, 2009).