Internet Marketing Privacy Issues Essay

1686 Words 7 Pages
If a random person came over to you on the street, would you give him your personal information? Would you allow him to follow and record your activities? Most certainly not. Although this answer may be obvious in the physical world, the general populations’ behavior on the Internet is strikingly different. Websites like Facebook, Twitter, and Google retain vast amounts of personal information of their users. Although this practice benefits the user as well, unrestricted profiling can be quite unnerving. Since regulation from the government may impede Internet use, and unless the threat to internet users privacy are shown to exceed the benefits, the government will not regulate the internet, rather we should educate the public how to be …show more content…
Browsers do not specify which information to store but rather once enabled to help you they are now used to generate a profile of your web surfing habits. Knowledge of the pages visited by a user allows the advertising company to target advertisements to the user's believed preferences. This practice helps Microsoft and Apple use their browsers to sell ads at a more lucrative rate. Innovative web based companies like Google and Facebook devised even more unnerving practices. Google uses its search engine as a platform for advertising. Google sells the top search results to advertisers and gets paid only when the search results are clicked. To be able to generate ads that one would be more likely to click on Google has a feature called web history. Web History helps deliver more personalized search results based on the things you've searched for before on Google and the sites you've visited. Essentially, Google builds a detailed profile of you based on your surfing habits stored on their servers. Facebook brings this to a new level. Facebook, the social network champion released a concept called “Open Graph” which allows one to log onto facebook and access many other sites using your facebook account. Facebook encourages its users to recommend articles, photos, and movies, essentially everything. When you recommend something your friends will get an update that you liked it. This massive amount of private information allows Facebook to advertise on a
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