Internet Marketing and Social Media

1174 WordsJun 18, 20185 Pages
Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer. The Internet was not always as convenient as it is today. The high speeds available have grown exponentially since the introduction of bandwidth. “Until 2007 most Americans lacked high-speed Internet connections at home” (Conlin, 2014)…show more content…
The idea is to get them talking about the product with admiration. A company wants to gain loyal customers. That will bring in potential customers in the future. People trust a familiar face. A company advertising a product and giving it high regard is sometimes not enough to gain customer trust. They want to be reassured by a family or friend. Therefore, many Social Sites like Youtube, Myspace, Twitter, Tumblr, and Facebook are links for million of people around the world to connect with each other. Facebook is the biggest social media platform with about 1.3 million users. It is a plethora of people networking with family, friends, and other individuals with similar interests. This site is a constant conversation going on. The thoughts of people are influencing each other from across the globe. “Companies have quickly learned that social media works: 39 percent of companies we’ve surveyed already use social-media services as their primary digital tool to reach customers, and that percentage is expected to rise to 47 percent within the next four years.”(Divol, 2012) Company’s can use social media to monitor what is said about their brand, to influence a large scale of potential buyers, and to create personal connection with the consumer. Monitoring what is said about a brand is key to know how well your product/service is preforming. “Gatorade, a sports drink manufactured by PepsiCo, has been diligently working toward its goal of
Open Document