Internet Promotion : Advantages And Disadvantages Essay

1180 WordsOct 14, 20165 Pages
Internet Promotion - Advantages and Disadvantages By Carla Lendor | Submitted On July 23, 2005 Recommend Article Article Comments 3 Print Article Share this article on Facebook 9 Share this article on Twitter 6 Share this article on Google+ 2 Share this article on Linkedin 2 Share this article on StumbleUpon 3 Share this article on Delicious 2 Share this article on Digg 1 Share this article on Reddit 1 Share this article on Pinterest 1 The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion. To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit
Open Document