Internet Search Engine And Service Areas

Google is a well known company and many people use to talk about it, a book « The Google story » has been written and many websites are talking about this company.

Because of this, there is a case that companies like Google, look forward to making sure that they penetrate the market in order to produce better outcomes, which also leads to a fast growth for the organization.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

No bureaucratic jungle. It is nice and easy to reach to the top management without wading through the bureaucratic jungles of the corporate hierarchy. Google has a flat structure of organization and there are very few layers between the top management and lower managements. This is quite contrary to any centralized hierarchy.

Google’s business model is geared towards mobile computing and the Internet. The company wants versatile smartphones that allow access to the Web and the use of applications that can be used on different devices. Google also has strength in advertising, in that they appeal to many potential customers on the Web.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

Google’s income is not only likely to increase over time, but also stay constant, creating a sustainable income. More companies will look toward them to advertise and they will make more money. With it already being a huge company the money they receive can be used to buy other companies and create new products. As far as competition goes Google doesn't really have any because Google is so popular. If companies advertise through Google why would they need to Advertise through a smaller company such as Yahoo? With a never ending cycle of advertisement and large amounts of income Google is very sustainable economically and is not likely to disappear anytime soon.

A well-established search engine. That is what many people see Google as today, but in reality Google has evolved into something much larger than just a search engine. Not only has Google created an entire word processing suite, global navigation software, email servers, phones, and phone software but they also are working on rolling out internet for America in the form of Google Fiber. Google has become a world superpower in the field of technology, they command millions through their search engine alone. But Google is a very interesting company when it comes to human relations. Ranging from rooms full of Legos to

Google (NASDAQ: GOOG) is best known for its highly profitable advertising and search businesses, which are revolutionizing how consumers globally access, analyze, interpret and use data and information. Since its founding in 1998, Google's founders and senior management teams have strived to create a culture that enables rapid, disruptive innovation. Google's Rule of 20%, which states any engineer has the freedom to invest up to a fifth of their time in a research project of interest, is today responsible for 57% of total revenues (Steiber, Alänge, 2013). The Google culture thrives in innovation as a result, with a well-defined process in place for initially evaluating, qualifying and then prioritizing specific research projects. Each engineer has the opportunity to own the project from initial definition through presentation to senior management and eventual launch (Steiber, Alänge, 2013). The motivation to excel with their own inventions and innovative new product ideas has led to the development of Gmail; Google+, the highly successful social network that Google launched in response to Facebook's' dominance; and a myriad of other developments including visual and contextual search, two technologies still under development.

In the United Stated internet was not accessible to the general public until the 1990’s, so Google has been able to make its fame relatively quick. Google began as just an online search site, but now offers more than 50 other services and products, such as Email (Gmail), document sharing site (Doc’s), and was even fortunate enough to acquire a sector of mobile phones in 2012 from Motorola Mobility.

They respect users and value there time. So they set a goal in such a way that they must satisfy the user as quick as possible with a required information. These lead for an innovation to speed access from Google to Google Chrome. They are even pioneering new technologies & new solutions to serve the users with innovations such as Google Map, Scholar, Sky, Gadget, Dictionary etc.

Google’s primary focus is search; display advertising, enterprise, and the Android operating system platform to name a few of its products. As more information becomes