Internet and the Music Industry

1092 Words Mar 12th, 2011 5 Pages
Internet and the Music Industry Cassandra Utz University of Phoenix

In our society today, there is a growing number of consumers using the Internet as a main source for music. The smaller music companies are having to come up with new and different ways to use the Internet to increase their sales. The music companies can drive there sales because so many people are previewing songs online by downloading it first. The artists are also able to capitalize on their music via the Internet. The Internet is capable of reaching all types of people all over the world. The music industry has been made
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The bigger companies like Warner Music Group, Universal Music Group, Song BMG Music Entertainment, etc., have the big dollars to promote all of their artists. Because the Internet has caught on, all of the music companies can promote everyone. Even the little companies can do this. Hopefully, the music industry will look at this as a blessing in disguise for the underground labels. Looking at this in the short-term of things, downloading music could hurt the music industry and their profits. However, later down the line, it will eventually benefit them. In a study done by Ipsos-Reid, it shows that 81% of the public that download music, often spend at least the same on records or even more than they did before downloading music from the Internet. The record industry must concentrate on offering value to the user and adapt to the publics needs (Vives, 2004). The music industry should try to realize that the ideas behind free downloads can benefit them. They should do what they can to market more from it, rather than turning their noses up at the technology behind it. They should realize that they waste more money on fighting the sites that offer free downloads and lobbing Congress to stop the downloading, they should build a system in which all music is readily available free. Making sites with easy to follow links to other online music store so that the people can buy music from the same place that they listen to it.
With music industry coming into the
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