Internship Report on Milkvita

of every community. The dairy and cattle industries have been around since the beginning of time and are vital to society and has grown immensely. Farmers and ranchers now use inventions and special breeds of cows to produce the best and highest quality beef and milk. In this paper there are many facts that show how the dairy industry grow. Many things have caused the dairy industry to boom but there are three main points are needed to understand the boom. In order to understand how the boom of the cattle and dairy industry one needs to understand the inventions, the demand for dairy products and the diversity in the industry.

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

A close look at the brand identity will help usto assess how successful have been their advertising campaigns in order to create a brand image, while considering the value system of the audience to be targeted.

The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must be developed as market conditions and customer expectations change.

The Case –study represents the Samsung’s marketing-mix strategies from 1980’s to 2003 in the attempt to redefine its brand globally namely the product diversification, development and differentiation strategies. It discusses the various Product, Pricing, Distribution and Promotional strategies and activities pursued to attain its objective. This is followed by the detailed market segmentation with the central theme of profit maximization by means of increasing sales volumes. The case – study suggests a means to apply marketing theories in a practical situation, by making critical analysis of the marketing elements. A reflection on the case-study is done at the end of each four question discussed , to aid the decision

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.

The aim of this project is to evaluate the marketing strategy of Cadbury 's Dairy Milk.

This proposal contains six different parts. 1. Introduction for brand. 2. Situational analysis, 3. Marketing goals, 4. Market STP analysis, 5. 4P’s and Marketing Mix. And then 6. Conclusion.

Milka is a one of major supplier in the milk powder market in Sri Lanka and it a global, co-operatively-owned dairy product manufacturing company. Its mother company is New Zealand and currently expanded its business in to 35 countries around the world as the format as a multinational company. According to Milka Sri Lanka Ltd was established in 1987 and become one of largest FMCG companies in the country within 27 years as major brand with several brands of dairy products.

In this research, the objective is to study the brand management and to get an insight of how Birlasoft has participated in the globally evolving IT industry, while remaining focused on consistent innovation, benchmarking, learning and developing.

Mr. Eddy Myara (salesman) expressed that the company has a clear brand strategy “Being known today as a reliable “type B” brand and to transform is the future to be a “type A” brand with a large collection of mobile phones”. The respondents at Konrow explained that the fact that they have a brand strategy is helping them to segment their customers and respond easily to customer’s needs. They are working with a new brand and it’s

The purpose of this report is to analyze and reflect a professional business practice throughout a three months placement course at ROKSANDA. I will begin with the company and brand philosophy by imputing its history, market level and funding sources. From there, a thorough explanations of the brands supply chain which consist of the design process, sampling developments and production management. Along side, I will list out their respective roles and responsibilities from the hierarchy down. Further more, I will describe the customer profile by evaluating and explaining their target customers. In conjunction to that, an analytic research on the brands competitors will be taken place. Lastly, I will reflect on the skills and knowledge that

Bangladeshi international trade is extremely small relative to the size of its population, although it experienced accelerated growth during the last decade. It is not very diversified and depends on the fluctuations of the international market. The Bangladeshi government struggles to attract export-oriented industries, removing red tape and introducing various financial and tax initiatives. Between 1990 and 1995 Bangladesh

In today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of different projects which are undertaken during the MBA course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyse the data, and prepare the project.

India is the land of various types of animals, in which many are known for milk. Milk is very important for the life of human. Even when baby born, then basic requirement becomes cholesterol and it’s come from mother’s milk. That’s mean milk is very important supplement of the food for all age group of people. In this present scenario lots of product is there which is made by milk and it is more popular and demanded in the customers like as ghee, dahi, cheese, khoya, butter, ice-cream, etc.