Internship Report on Unilever

14872 Words Sep 16th, 2012 60 Pages
INTERNSHIP REPORT ON

Hair Care Survey on Parlors & Salons in Dhaka

Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh

By Kamrun Nahar ID-08104011 BRAC Business School

Brac University Date of Submission: 19 December 2011

LETTER OF TRANSMITTAL
19 December, 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University

Subject: Submission of internship report

Dear Madam, I would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. With deep gratitude, I also acknowledge the help provided by Ms.Ankan
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One of the major necessities is to build and maintain a good relationship with parlors and salons and initiatives like beauty seminars, beauty talk shows on television or radios or other promotional campaign can be arranged that will lead to a win-win situation for both the company and the parlors and salons. An important concern of parlors and salons is the unavailability of 5 liters gallon shampoos in the market, limited sales on credit and direct delivery opportunities which should be considered if profit is to be boosted from this sector. This report includes valuable insights gained from the survey and suggestions to overcome some of the problems faced by parlors and salons regarding hair care products and how a good relationship can be built with parlors and salons to ensure attractive yield from this sector.

TABLE OF CONTENT

Ch 1 Company Overview…………………………………………..……………..………………….....1
1.1 Introduction………………….……...………………………………………………………………....2 1.2 History of Unilever……………………………,,,……………………………………………………..3 1.3 Unilever Design & History……………….……………………,,,………………………………….....5 1.4 Unilever Bangladesh Limited…….………….………………...…….…………………………….…...7 1.5 Unilever at a Glance...……….……………………...….……………………………………………....8 1.6 Unilever Brands…………….……………………………………………………………………….....9 1.7 Mission………………………………………………………………………………………………..11 1.8 Vision…………………………………………………………………...……………………….……11 1.9

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