Interpreting Jill Mekalson's Multiple Axe Commercials

The type of advertising appeals that the company was trying to portray I believe as the receiver was more of a rational appeal, but failed. 84 Lumber was trying to sell their products which is lumber and offering a successful job career with the company at the same time (journey84.com). Ads that provides a lot of humor all does well and is remembered like the Bud Light commercial featuring “Spuds” drinking a cold beer but in a fun way, something a receiver would remember (a dog drinking a bud light). This ad was top of the line with a lot of humor and it lasts for sixty seconds.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

Suddenly at random though not at random, because we all know ads target certain demographics at key times and in key places across multiple platforms, there it is, the most hilarious, most irreverently shocking ad for a mens razors you’ve ever seen. Try as may, you just can’t bring yourself to skip it. That’s Dollar Shave Club for you. The next thing you know you’re in the office and you must tell someone about what you’ve just seen. I think on a personal level this is indeed the most groundbreaking ad campaign I’ve ever come across. I have never experienced an advertisement with this kind of influence, apart from Apple’s iPhone 7 dual camera ads that had the power to incite so much word of mouth communication about the

The Other technique helps English language to convey messages, meaning and depth in our writing. The Hungry jacks advertisement uses other techniques to sell their product. Hungry jacks uses (twosdays) in their advertisement as pun for you can only get the double offer on a Tuesday also in this ad the (frozen letters) are the same colour as ice because it attracts people to the product and they think its going to be cold and frosty. To promote the outlaw burger their used brown and orange colures to attract the outback look. The Mc Donald’s advertisement uses other technique to sell their product. Mc Donald’s uses Aussie BBQ lamb in advertisement as (new idea) for you can come into the store and experience the new burger. Both of these techniques

I honestly believe that the main purpose of this ad was to get women back into the kitchen and clean “where they belong”. I think that Swiffer was trying to get people’s attention because if that woman was wearing anything other than that famous outfit, no one would have even thought twice about it. But then again, being an egalitarian, I honestly think that any woman can do it all. Work and take care of a home, regardless of an ad, it’s JUST AN AD. P&G obviously got the attention that they were seeking. They had feminists complaining and got them to remove the Rosie look-a-like from anywhere that they had her. The primary audience was feminists or women in particular or anyone who enjoys a clean home! Honestly, if someone wants a steam booster, regardless of an ad, someone will purchase a steam booster.

Within the advertisement they broadcast systemically reenforced and exaggerated a large number of stereotypes about both men and women. Some may wonder, however, how this really effects everyday life. If someone sees so many ads in a day what is one more, one that is just a bit more sexist than the typical beer ad. While this it is true that the average person is overstimulated by the number of ads as it is there is still something to be said for the content of the ads. Even if a person doesn’t mentally acknowledge them the brain still notes them and stores them in the brain. If time after time one sees women in the submissive role or treated as objects, chances are they will start subconsciously believing it. On the other hand if men are constantly portrayed as stupid and hormone driven then that bias will start to seep into reality. There are also significant moral issues with this ad, if time after time women are portrayed simply as a visual feast it changes how they will be treated for the rest of their lives. Next time they walk down the street theres a chance a man may catcall her, acknowledging the fact that she was in some way appealing to him. He doesn’t do this because she is smart, funny or kind he does this simply because he was pleased by her appearance and may even think he is complementing her. However, by doing this he reenforces what the media has

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

On television, there are numerous amounts of commercials that contain celebrities endorsing products that he or she claim to use. One commercial in particular that comes mind first is the Aveeno commercial with Jennifer Aniston (O’Keefe, 2013). She has been doing the Aveeno commercials for years now, and I still have a hard time believing she actually uses a drug store product and that the product actually works (O’Keefe, 2013). Aniston is usually promoting a face cream that gets rid of aging spots, but it doesn’t seem like she has any aging spots to begin with (O’Keefe, 2013). Also, with the amount of money she has I think she would go for a more expensive product or see a professional to help her get rid of any beauty issues. It’s obvious

After viewing several commercials, and analyzing the use of various advertising techniques, the Gillette - Fusion Power Phenom commercial seemed to be the best at influencing its target audience. One reason that the Gillette - Fusion Power Phenom commercial was so effective was because they used a testimonial technique. By using celebrities like Roger Federer, Tiger Woods, and Thierry Henry, they tried to influence buyers by showing that even celebrities used this product. In addition, the advertisers also used the bandwagon technique. For example, the advertisement says to “try the world’s most comfortable shave”, suggesting that the entire world uses the product, and you should as well. In addition,

The way AXE represents their marketing skills are obscure, they always have that dude with a perfect body getting the beautiful women. This ad shows a man spraying on AXE, but as he makes his way down, he slowly becomes more fit, and in the corner of the ad it says “The Axe Effect”. So this specific effect is supposed to make customers look like an ideal version of themselves? It primarily focuses on men and how getting this specific product can make you look 10x hotter. Making customers degrade their own selves if they don’t have a perfect body. Jean Kilbourne’s reading states, “they make exaggerated claims about a product’s ability to make us attractive”(Kilbourne 488). Which is basically asserting that advertisements will use anything

I agree with you that this ad did a terrible job of advertising. There is so many other slogans they could have used when trying to sell this camera. Do you think it would be the same reaction if the slogan you have between "Shoot your boyfriend" or is just because that the slogan was used with a female? I think that were trying to use something short and catchy that people will remember I don't think their intention was to promoted the assassination of the guy's girlfriend.

The video was funny and cute, which is not a common trait anti-smoking commercials have. Videos that are gross are typically very effective to getting people not to smoke. But, in today’s society people are already aware and well informed about how smoking can affect them personally. This video is not the same as the others and it’s

Advertising is a paid non-personal communication about an organization and its products transmitted to a targeting audience through different means. In terms of AXE body spray, it is often advertised on TV and print (such as magazines), but also online through the AXE website and Youtube videos, many of which are the clip of the TV ad (Find Your Magic; Axe / Lynx; AXE Home Page). One type of advertising that seems very vital to AXE’s