preview

Intersectional Feminism

Decent Essays

Within Western culture, mass media contributes to the social construction of gender roles and has a direct effect on the social structure of society. The media uses advertising, television, and film to help facilitate these changes. This idea will be explored using theories rooting from intersectional feminism when comparing gender stereotypes, discrimination against transgender people, racial stereotypes, rape culture and reasons for these portrayals in popular culture.
Basis of Feminist Theory The idea of feminism is commonly misconstrued in society as having a pro-female only agenda. Butler, (2011) argues that feminism is simply the social, political, and economic equality of the sexes. Based off evidence provided in Bardsley’s …show more content…

All women face discrimination based on their gender, however, a Caucasian woman per say, has a higher social rank in society and is therefore more privileged than an African-American woman, but the Caucasian woman is not more privileged than a Caucasian male in society. This concept of privilege ranking originates from an extensive variety of social factors such as race, socioeconomic status, gender, and extent of discrimination against the group the individual belongs to. Furthermore, one must analyze the variances in the ways diverse groups of individuals are symbolized in pop …show more content…

Pop culture is defined as a product of a culture that has a mass audience (Zeisler 2008:1). Pop culture is considered dependent on advertising, depicting women and people of colour in a problematic way and discriminating manner (Ziesler, 2008:2). Popular culture has become our common knowledge, and to understand it is a key part in understanding society as a whole. According to Beamish (2016), popular culture is a form of symbolic communication between humans. Symbols can be anything that can be recognized by a culture and often presented in the forms of language, values, norms, and material culture. The use of language is a powerful tool that allows for the media to relay particular messages to the rest of society. The imposition of certain concepts as a result can be argued as having a direct affect on the daily lives of those who are exposed. Whereas material culture allows the population to see these messages visually through advertisements, film, and television. Some basic forms of pop culture include television, film, music, news, and advertising. Popular culture is rooted in mass culture, and deemed for those who could not afford the means to participate in high culture activities. Those who subjected to the popular culture were assumed to be uneducated and unworthy of “real art” (Ziesler, 2008:1). The mass media

Get Access