Interview, Brynne Tillman, Ceo Of Social Sales Link

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

How often do we as employees consider our use or misuse of grammar, spelling and punctuation in the workplace? Proper usage of grammar, spelling, and punctuation results in the use of Standard English. Standard English is known as the correct form of the English language. Is our misuse of Standard English in our workplace reflecting negatively upon us? Brad Hoover, the CEO of Grammarly, says, “Companies looking to hire top talent should consider grammar as one predictor of a candidate’s aptitude and success.” (Hoover). Many people may find the use of non-standard grammar trivial however, this is not the case in a professional atmosphere. Non-Standard English in the workplace provides no benefit to either the employee or employer and has only negative consequences. The use of non-standard English in the workplace will negatively affect our communication, image, chance for promotions and even our pay in the workplace.

The aim of having correct grammar is to ensure what is written is correctly understood. A sentence that contains grammatical errors can be difficult to read and can cause misunderstandings. It is important to use correct grammar whether writing or speaking to communicate effectively to help people get a better understanding and to express your communication more precisely and clearly.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Barker, M.S., Barker, D.I., Bormann, N.F., & Neher, K.E. (2013). Social media marketing: A strategic

Upon entering college, each student is required to choose a primary area of specialization within each major. The Merrick School of Business at the University of Baltimore, despite its small community, offers several business administration specializations, and the marketing education community is amongst one of the most popular majors at the college. And within each specialization students are required to perform rhetorical analyses. This rhetorical genre of study aims to teach students how to write specific genres in their articular field. As a Business Administration major with a specialization in Marketing, I decide to perform a rhetorical analyze of text, “Show Me A Story: How Visual Content Is Transforming Social Media," written by Allen, Donetta, Jason Woodward, and Michael Lamp, members of the social & digital media team at Hunter Public

If recent college graduates apply for a job at Killian Advertising in Chicago, they'd better mind their grammar, spelling and punctuation -- not to mention their sentence structure, syntax and diction -- lest they end up in the company's "Cover Letters From Hell" that it posts on its Web site.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Kyle Weins on this article “I Won’t Hire People Who Use Poor Grammar. Here’s Why. ” says that people with less than perfect grammar are less detail oriented and as the CEO of a company he wouldn’t hire them. Brock Haussamen in his response article “What Good Writing Indicates, and Doesn’t” states that “Good writing — writing that is clear and interesting and free of most surface errors — is a reliable indicator of certain job-related abilities. But the opposite does not hold true: writing that looks careless and is riddled with errors does not preclude the possibility that the applicant has other skills and plenty of determination. ” which display Haussamen agreement and more importantly, his disagreement about Weins belief of being a self-proclaimed

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.