Interview With A Company On The Target Market, Product / Service Positioning, Tools, And Process

1735 Words7 Pages
2015

Consumer Behavior

Arjun Khosla

INDIVIDUAL ASSIGNMENT
Interview with a company to understand their target market , product/service positioning , tools and process used in Market Research and Recommendations

AGENDA

Sr No Topics Page No
1 Introduction to the company 2
2 Market Segment 4
3 Positioning of services to the Target Market 5
4 How to understand the target market 6
5 Challenges faced in Market Research 7
6 Recommendations 8
7 Conclusion 9
8 References 10

Introduction
Name of Company: Iksula Service Pvt Ltd
Name of Person Interviewed: Samarjeet Sigh
Position in company: CEO
Iksula is an eRetail company started by Mr.Samarjeet Singh, an MBA graduate from the Goa Institute of Management, that provides complete solutions for Internet and direct commerce companies globally. (www.Iksula.com/aboutus). In my research study I had a chance to sit down with the top level directors to understand the business and the target consumers of the company.
Iksula a B2B company provides a diverse range of solutions as services to its clients. Most of the services provided by the company is directly comprised in 4 broad categories:
• Online Marketing
• Ecommerce Consulting
• Marketing Operations
• Technology
The company focuses on the Fortune 500 as their primary target customers. Most of the companies in the Fortune 500, list up the “Marketing Operations” side of the service offered by Iksula. The Marketing Operations in the company is dived in two fields

More about Interview With A Company On The Target Market, Product / Service Positioning, Tools, And Process

Get Access