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Interview With Single Backhands

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Interviewer: Well, I am stoked to have one of my dear friends, fantastic mentor; my double backhanded wielding tennis compadre, Chris Seegmiller in the house, in the studio, thank you so much for coming on Chris. Chris: Oh, this is my pleasure. Interviewer: So, what do you think of the studio? Chris: This studio is better than your backhand that’s for sure. Interviewer: Oh, I like that, there we go. See, I’ve got a single backhand and he’s got a double and he kills me. Chris: I don’t know about that. Interviewer: So listen, I know you’ve got a little man envy going for me right now with my lame attempt at a beard, but talking tennis, I’ve got a little bit of tennis court envy. Chris: Yeah, well you probably do. Interviewer: You …show more content…

Now you need to figure out how to market it, sell it, how to get people to see it, touch it and then eventually buy it. Today, I want to explore these untraditional and traditional channels that you used to market the product, because eventually you settled on something that I don’t think a lot of people understand or know about. Typically your standard digital marketer today is not going to go down this road. Can you explain exactly what you did? You tried all sorts of things out, you started out with this mall kiosk strategy and then infomercials. Would you mind touching about all of the things that you tired and how you settled in on what worked the best? Chris: Absolutely, the first thing that we needed to do was go out and raise some money. I went to a dear friend of mine that I have known for years and years. A matter of fact, we were friend when we were 8 years old and grew up next to each other. His name is Corbin Church and I asked him if he would be interested in investing into Miche. It’s a handbag, right? So, we are dudes trying to sell handbags. I don’t even know if he was that interested, I’ll be honest with you. Interviewer: He was like, wow what a …show more content…

Interviewer: Yeah, you want to swap out a purse quickly, this is the way to go. Chris: Three seconds or less as we used to say. So, these ladies were playing with the bags and loved them. Corbin came up to me during this and said, “Okay, I’m in, I’ll invest”. Interviewer: He saw their eyes opening up and going wow, I want this. Chris: Yes, he was great. At that time, we relied a lot on Corbin actually, because he had a lot of experience in retail sales and he had made quite a bit of money in using mall kiosks as a vehicle to sell products. So, it was our intension to open up kiosks across the country. Our first kiosk was in Fashion Place Mall in Salt Lake City, Utah. Definitely an A mall, if you will and we sold a ton of them in the months of July and August of all

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