Into the Fire

McDonaldization of society- the process by which ordinary aspects of life are rationalized and efficiency comes to rule them, including such things as food preparation p. 173

When reading the book, there were many examples of all four principals of McDonaldization throughout. The first principal, efficiency, was the most common example, found very frequently. When she was working as a server at a restaurant called Hearthside, in Key

First of all, most people can no longer able to hold a conversation without looking at their phone every few minutes. Our ability to conversant is dwindling due to text lingo. As Nicholas Carr, said 1“Just as there’s a tendency to glorify technological progress, there’s a countertendency to expect the worst of every new tool or machine”. As I was walking through the mall one day I overheard a group of teen girls talking and every few words was either “omg”, “like” or “seriously”. Nowadays, when writing to friends common words are often shortened to save time, but what most people do not realize, is that people develop habits and after so many uses of text lingo the actual way to spell the word goes away.

In her essay “Does Texting Affect Writing?”, presented on April 18th, 2010, Michaela Cullington describes the use of texting and how it effects peoples writing. With the suppressing matter in consideration of technology has had a mass effect on human society. Texting has the ability to send information within a short period of time. Using texting, communication has been a problem with talking face-to-face. There is a concern of absence with using full text of words and seems to be a continuous predicament and could potentially hurt the face of the English language altogether. The transition from face-to-face communication is a lost art with the advances with texting. Cullington provides factual evidence to support her claims to express the

“The ‘McDonaldization’ of Society” George Ritzer explains what rationalization does to a community. In this essay the word rationalization can be condensed to making a society more efficient. Using the fast-food chain McDonald’s to symbolize the American culture, Ritzer efficiently conveys his idea. Ritzer focuses on five key aspects -efficiency, predictability, quantitative results, technology and control- to show the role that rationalization has on America.

McDonaldization is Max Weber's concept of rationalization, which is the process of replacing traditional and emotional thought with reason and efficiency (George Ritzer and the McDonaldization of Society). Likewise, Ritzer uses McDonald's as a metaphor for the over-rationalization of society. The popularity of the restaurant

George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologies. A fifth element, which Ritzer perceives as a disadvantage of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based entirely on rationality is not a normal human society because humans are not

Text messaging creates a craze in a specific way of using communication in writing and in speech. It establishes lingos that should not be used in one’s academic life. As stated by Naomi Baron in Linguists Mixed on Effects of Text Messaging, “Problems arise when people use the quick-casual language in other forms of written communication.” The method of writing in text

As claimed by George Ritzer in his article The McDonaldization of Society, “McDonald’s has succeeded because it offers consumers, workers, and managers efficiency, calculability, predictability, and control” (Ritzer, 12). These four dimensions are the major components of the model of McDonaldization, a term that Ritzer defines as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer, 1). The first component, efficiency, is the “optimum method for getting from one point to another” (Ritzer, 12). Efficiency focuses on creating the optimum method where the food is not only quickly prepared, but also quickly consumed. Calculability is the second component of the model of McDonaldization, which places emphasis on the quantity

The term was used to show how the principles of the fast food industry have come to dominate all parts of American society and the rest of the world. The main idea of McDonaldization is the process of taking a task and breaking it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level. The result is an efficient and logical sequence of tasks that can be completed in the same way almost every time to produce the desired outcome. What we can learn from my photo from a social sense is that McDonaldization has caused an over rationalization in society. This photo shows how we as people have continued to find new and innovate ways to break down task make them more efficient, predictable, reliable and use less human technology. This photo shows how subtly McDonaldization has affected every facet of our lives. Our culture continues to value efficiency, predictability, and quantity. Especially young people specifically college students having limited amount time in their day having things be time efficient and cost effective come as second nature to us. Also, compare this photo to what happens when you enter a place like Moe’s Grill. Workers shout welcome to Moe’s when you enter. The workers shout out a phrase like this because they are merely following a corporate script. This the major concept of Mcdonlzation following a script of efficiency in order to make your business operate as effective a possible. I think the biggest take away from this photo is the idea of McDonaldization of universities. The idea of focused curricula, delivering degrees in a fast-track pick and mix fashion to satisfy all tastes. Rather than focusing and continuing to work with students to expand make sure they understand the knowledge being presented to them many colleges are forced to fast track education to hit preferred profit margins

McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains that it becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management.

As Kate Wiles noted in her blog “Is Texting Ruining Our Language”, “Laziness, and our desire to communicate with as little effort as possible will make language change, but our need for comprehension will temper how much it changes.” Internet discourse and texting discourse are influencing the way people speak and write the English Language. Communication and writing have become informal between people because of the constant short-handed way of texting and instant messaging. Ergo, making humans lazy, our English grammar and spelling to worsen, and causing us to forget how to write formally. This concept is demonstrated through English teacher Carrie Beth Buchanan, my friend Charles’s writing evolution, professional adults, and “The Internet: Is it changing the Way We Think?” by John Naughton.

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of

What does the middle-class family look like in the twenty-first century? Probably both men and women are working in order to make money to support families. Women’s gender roles have changed significantly within fifty years. Because of Capitalism, women now have more rights than before, and some women now make more money than men. Capitalism combines the principle efficiency and the aim for profit, which presents as the more money one person can make shows the ability this person maintain. In “From the Frying Pan into the Fire,” Hochschild introduces the idea of capitalism, and capitalism is competing with the family values as people show their love to families through the amount of money they make, instead of the amount of time they spend with families. And the family structures have changed into both females and males are working. In “The Taste for Civilization: Food, Polities, and Civil Society,” Flammang describes many definitions for the civil society, because it contains many different aspects. For example, civil society includes honesty, politeness, and civility. However, one of the most significant changes of civil society involves women’s gender roles. Women’s social statuses have changed, and women have become more equal to men. Capitalism’s value system restructures the traditional notions of the family, which influences the family value in the civil society. Women’s gender roles have partly changed in modern society because of capitalism, but women are still

McDonaldization involves a process of rationalization described by George Ritzer that is utilized by sociologists (Ritzer 292). Ritzer elaborates the aspect of McDonaldization of society is manifested in situations, for example, where a society adopts the features of a fast-food joints. Worth a note, fast-foods are growing very popular because they highly fits with most individual contemporary lifestyle.