Into the Fire

1299 Words6 Pages
Arlie Russell Hochschild is a Professor of Sociology at the University of California, Berkeley. Hochschild’s interests of research are in the impact of contemporary capitalism on everyday life. In the essay she wrote, “From the Frying Pan into the Fire”, Hochschild argues the growing emphasis on efficiency is affecting our lives. We have allowed the idea of workplace efficiency to infiltrate within the home life, in significant and negative ways. Hochschild’s study of the influence of efficiency directly applies to other aspects of life, such as the way we eat food, communication, education and vacation. In America, we constantly on the go; dropping off the kids at school, going to work, picking up the kids from school, running…show more content…
This also applies to the workers in those organizations. Their tasks are highly repetitive, highly routine, and predictable.[1] * Control – standardized and uniform employees, replacement of human by non-human technologies With these four processes, a strategy which is rational within a narrow scope can lead to outcomes that are harmful or irrational. The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world."[2] With the modern day advancement of technology in communications we are constantly searching for the most effective way to communicate. We would use our cell phones, text, e-mail, and similar gadgets are marketed, purchased and used athe promise that these machine, like the cereal, will save time. So the comsumer may enjoy more leisure time. Along with new technology comes new norms. For example, eletronic mail once hailed as a way of saving time, has escalated expectations shortening the period of time one has before one is considered rude not to reply. With our cell phones we are able to text messages quickly and effecticely by abbreviating words, such as laugh out loud (lol) or 6y for sexy. This weakens our skills to communicate. According to my English professor Elias. It also limits our

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