Introduction. Aetna Is One Of The Nation’S Leading Diversified

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Introduction Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. The assignment given is about Strategic Management and Strategic Competitiveness for which the author has chosen Aetna. The author is required to assess how globalization and technology changes have impacted the Corporation. Secondly, to apply the industrial organization model and the resource-based model to determine how the corporation could earn above-average returns. Furthermore, to assess how the vision statement and mission statement of the corporation influence its overall success. In addition, to…show more content…
According to Business Dictionary, (2017), technology is the purposeful application of information in the design, production, and utilization of good and services, and in the organization of human activities. It is significantly altering the hypercompetition. Technology has assisted Aetna to purchase bswift is a technology company that offers an online shopping platform for employee benefits. Aetna made this buy to advance their consumer vision as well as to transform the health benefits industry to a retail model that is consumer-centric, affordable and convenient.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
There are two models for which Aetna uses to assess their earning ability for the corporation. The first model which will be looked at is the Resource based model. This is one strategy that may enable a company to transform or develop its resources and capabilities into core competencies is to organise itself to take advantage of them through firm-specific patterns of combinations of its human resources. Using these resources companies may be able to better utilise their managerial competencies to better organise and manage diverse, complex operations, develop and communicate a strategic intent and
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