Introduction And Business History And Description

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Introduction and Business History/Description In 1894, the Hershey Chocolate Company began in Lancaster, Pennsylvania when Milton Hershey decided to begin producing chocolate coating for his caramels. In 1900, Hershey expanded their business by producing more goods. Once Hershey began mass production, they were able to minimize production costs and make high-quality milk chocolate. After this new production model was established, Hershey began to expand its facilities throughout the northeastern United States. They also increased their supply chain efficiency by building a new facility in close proximity to ports and dairy farms that supply Hershey with its raw materials. In 1907, Hershey’s added its famous KISSES chocolates to its product line. The company ended up trademarking the iconic “plume” at the top. More products were added within the next 20 years, including the Mr. Goodbar Candy Bar, Hershey’s Syrup, Hershey’s chocolate chips and more. These new products protected jobs and maintained profitability during the Great Depression. During World War I and II, Hershey provided milk chocolate bars to soldiers, including survival ration bars during World War II. During the war, Hershey earned five Army-Navy “E” Production Awards for its offerings to the war effort. In 1956, Hershey purchased H.B. Reese Candy Company, who produced chocolate peanut butter cups. In 1968, Hershey Chocolate Company renamed itself to Hershey Foods Corporation. Along with this

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