Introduction. As A Homeowner, There Are Many Changes You

1133 WordsMar 5, 20175 Pages
Introduction As a homeowner, there are many changes you can incorporate to make your home more trendy and stylish. A beautifully decorated interior not only functions well but it creates a mood or a feeling and shows off the personality of the family that lives there. It 's attention to these three important ingredients — function, mood, and personality — that ensures decorating success (Hiller & Fox, 2017). The housing market is expected to improve strongly, yielding growth for residential interior designers as existing home sales and housing starts make up ground over the five-year period” (IBISWorld, 2016). The positive changes in the housing market is placing renovations are at the top of every home owners list. The current demand for…show more content…
Therefore, consumers might visit a retailer to enjoy a mood-changing experience, something that will make them feel good (Hefer & Cant, 2013). Visual merchandising is about creating that WOW experience for consumers as soon as they enter the building. Each display, sign, and store decoration serves a purpose. And that purpose is to inspire each customer to buy. When creating visual merchandising ideas, you must think about store spacing. Visual and product merchandising along with the store layout plays a major role in day-to-day operations and sales. Retailers design plan-o-grams based off maximum sales per square footage. A store floor grid creates paths for customers which allows the retailer to expose shoppers to many products and visual check points. The world of visual merchandising started to be used first and introduced as a differentiated strategy by Bloomingdale Department Store, under the awareness that merchandising alone could not raise sales, when American department stores were in the economic slump in the 1970’s (Kim, 2013). Since then visual merchandising is always the first check box when it comes to presenting a brand or brands. How does visual merchandising work for those companies that fall into unique industries? Home improvement retailers have always struggle with making tools look visually appealing, but over the years they have come to realize by incorporating real life housing and office setup within the stores, sales for certain product
Open Document