Introduction. Defining Corporate Social Responsibility

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate social responsibility (CSR) is a term used to describe a company’s efforts to improve society in a certain way. These efforts range from donating money to an organization such as a nonprofit organization, to implementing environmentally friendly policies in the workplace. This idea is not required for companies; instead it is something that companies do to improve their communities. The way companies practice CSR is different from company to company, and some companies may not even practice it at all.

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

Social responsibility should be important to businesses because it shows consumers and the media that the company takes a serious interest in doing what is right. These issues may be spread locally, nationally, or globally and could impact the health and wellness of customers and employees. Implementing a good social responsibility policy can impact buying decisions for consumers wanting to make purchases from an ethical company. Building a trustworthy reputation takes time, and effort, and is a valuable attribute for a business to have.

Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders.

There is a multitude of definitions of Corporate Social Responsibility (CSR). According to Business for Social Responsibility, ‘CSR is defined as achieving commercial success in ways that honor values and respect people, communities and the natural environment.’ Alternatively, CSR has been described as ‘an action by a firm, which the firm chooses to take, that substantially affects an identifiable social stakeholder’s welfare.’ Osie-Kwame, S (July

What is CSR? CSR or Corporate Social Responsibility indicates the actions or conducts that are strategically important to businesses. CSR can also be defined as a firm’s efforts or obligations in reducing and getting rid of any detrimental effects on the community and maximizing beneficial effects to the company and community in which it operates in the long run (Mohr et al, 2001, cited Trendafilova et al, 2013). CSR usually starts with the common emphasis that firms are not only responsible to generate investment returns for their investors, but are also responsible to their natural surroundings and to other stakeholders. “This is usually known as the “triple bottom line” – the company’s returns for investors, the environment and stakeholders” (Markley, 2014). In today’s modern business environment, CSR is undoubtedly important because whenever possible, customers would prefer purchasing goods from firms that are reliable; suppliers also prefer supplying to companies that are credible; employees would rather work for corporations they have a high regard for and NGO’s want to work with companies seeking possible solutions in areas of common concern. “Pleasing each of these stakeholder groups enables companies to maximize their obligations to their shareholders who gain most when the needs of other stakeholder groups are met” (Waldman et al, 2010).

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation and sees organizations willingly undertaking additional steps to improve the quality of life for employees and their families as well as for the local community and society at large.

Corporate social responsibility has become one of the most popular trends in today's world. CSR has now become an instrument to measure the company's interest in various issues that are not directly related to profit making. CSR also make aware of the public and media about the company's interest in the community. There are several reasons for a company to set up its corporate social responsibility. First of all, having a CSR policy and activities improves the public image of the company to a greater deal. It has been found that company's reputation is always built on its CSR programs besides its services and products (Cheng, Ioannou, & Serafeim, 2014). Therefore, most of the companies start their CSR policies and share those to the world so that everyone should be aware of the activities organized by the corporation for the

This research study is about what the Corporate Social Responsibility (CSR) is, how people define and how I understand this term? According to my research and observations, CSR does not have only one and constant definition. I have read a lot of definitions of CSR and in fact, they are similar but not the same. Briefly, definition and understanding of CSR depends on person to person. Thus, I am going to talk about definitions of the CSR and I will define my own perspective about the CSR.

Also, in referencing the Danish model, although the region may be relatively unique in the widely accepted responsibilities of corporate citizenry, it is not unique in providing such guidelines. The SEC has established a CSR Working Group and provided to the public and firms alike a handbook that discusses principles of Corporate Social Responsibility. (4) The principles discussed within this handbook outline a frame of reference that companies may follow. In addition, CSR disclosure are mandated for listed firms to be provided within each of their annually distributed report, both availing investors to view information pertinent for investment decisions as well as availing corporate leadership the opportunity to compare progress and

European Commission defines[3] that CSR is , " A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. "

The idea of a perfectly clear and all summative definition and concept of corporate social responsibility (CSR) has been a much deliberated and controversial one. So aged has been this deliberation that Votaw and Sethi (1973) depicted it as a brilliant term; which rightfully means something, but not always the same thing to everybody. The research of Marrewijk (2013, p.95) elaborated on the intensity of this unending debate among academics, consultants and corporate executives which results in creating, supporting and criticizing of different concepts. I believe corporate social responsibility are voluntary actions by establishments, enterprise or industries towards a specified region, individuals or society within its locality of operation that yields different forms of development or growth. Such actions usually have a positive effect on the enterprise.

To attempt to solve this problem we must first define the scale of the problem. Over 95% of our nation’s overall waste is on the largescale industrial level (farming, mining, and industrial). (“Waste Management” 4638) The remaining five percent is municipal solid waste. Of that, 60% is from construction and commercial operations. (Nolan and Reaves) That is a staggering amount when one considers that our nation threw out 254 million tons of municipal solid waste in 2013. (EPA) Industrial waste, though it sounds all encompassing, is typically defined to large scale. Whereas commercial businesses can be both large and small. Since these definitions lend to a very wide and diverse range of waste, we must narrow it down for the purpose and constraints of this composition. Large scale mega-corporations tend to generate a lot of revenue and are therefore, often times, publically traded. This fact places them more in the lime-light, under the watchful eye of the EPA and the public. Smaller, privately held, commercial businesses fall out of the spectrum of industry and are able to fly more under the radar. This smaller size lends more to frugalness and therefore less concern with issues