Introduction It is amazing to remember that only a few years ago, mobile devices were simply seen

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

In a world of ubiquitous advertising chaos and consumer avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as

Starbucks® has appealed by offering a mobile app which allows for ordering, tipping, and choosing the desired location of pickup (Starbucks Newsroom, 2014). Launched in Portland, Oregon, in 2014, plans were put in place to expand in 2015. The mobile ordering experience has been integrated into the already existing Starbucks mobile app, and My Starbucks Rewards® program. Continuing to utilize the expanding features of mobile possibilities, Starbucks® is growing with customer demand. Realizing the growing possibility of income from the use of the app, Starbucks has initiated a plan to expand the mobile app even more (Meola, 2016). In addition, sales through the mobile app has continued to grow, and, therefore, inspired the expansion of offerings through mobile communication. Studies have concluded that the use of the mobile app has become a core strategy for the business, and future growth for the Starbucks app will include recommendations to the customer for additional products. This writer considers the use of the mobile app to still be in the growing stages of the product life cycle. The maturity stage would indicate that the product has reached a peak (Solomon, Marshall, Stuart, 2012). However, not everyone has joined in the forces of utilizing the possibilities of the mobile app. Even though it would seem that most people have a cell phone, a select few only use the device for calling and texting. Therefore, the market is still growing and enticing new app

Background and Audience Relevance: We do almost everything on our mobile devices. From taking photos, viewing important messages, browsing the internet, to even communicating around the world, they have become essential to our society today.

In today’s generation, the one thing a new upcoming company or business should remember is that mobile phones are becoming a daily driver for most of the consumer. Thus, creating an app would make the company more profitable in the market. Not having a mobile app is a major downside since most people use social media on their phone while commuting somewhere or when they wake up in the morning. No one would want to turn on their laptop and scroll through. It would just make it a big hassle for people. If you want to be successful in today’s market you have to be different than what your competition is using or you won’t survive. In a world of quick technology advancement being ad-free doesn 't cut it, you need to be different. Competing to Facebook and Pinterest, social media websites that have already established in the market, it would be hard for a startup with a similar idea to get to that level. Most people are already comfortable with and trust the existing and well-known companies rather than someone new and upcoming that isn’t popular.

Smartphones have changed the technological world. With the invention of the smartphone, the world was able changed the way people communicate; it has even help developed other technologies like the iPads. The most popular mobile device is the smartphones with functions like a mobile operating system capable of running different applications similar to a computer. Smartphones have always been interesting topic to talk about especially when they have been around since 1992.

The individual, and the industry as a whole, needs to understand and embrace new technology, as the latter is contingent on – if not synonymous with – advertising and its constant strive to reinvent itself. Using the 20th century as a starting point, it is obvious that the relationship between advertising and technology has been a consistent, and at times bitter, one. Consistent, because from popular press all the way through to the latest iPad ‘App’, advertisers have engaged

This is not the true advertising value that UI/UX brings to any mobile device. The display techniques that get customers interested in a five second ad are the result of special skills and understanding of the changing tastes of the public.

Mobile electronics are a big part of our society. The biggest example of this is probably

Today’s youth has grown up constantly surrounded by advertisements. Marketing has gone from a few pages in the newspaper, which you could easily skip through if you did not want to read them, to having infomercials as shows on TV or advertisements popping up every time you open an app on your phone. This cultural shift in the way we let technology affect our day to day lives has affected how we view advertisements.  Take for example, when playing a game on your smartphone, there are periodic 30 second advertisements that pop up.  While you can skip

The study consists of five hypotheses, which tried to review the effectiveness of mobile phone apps as persuasive advertising (Bellman et al. 192).

It can be assumed that consumers always have a cellphone nearby which allows mobile marketing to be pervasive (Kotler, Keller 2016). Consumers have the option to download the Starbucks app where they can register for Starbucks Rewards. The rewards program can only be used by downloading the phone app. The app allows customers to pay by phone, pre-order menu items, receive free drinks, coupons, and in store refills. The app can send notifications to the consumer when they qualify for rewards or a free drink. App users will also receive notifications when promotions are active in Starbucks retail stores. Mobile marketing in the form of the rewards app is an ideal form of communication because it allows Starbucks to “inform, persuade, and remind consumers-directly or indirectly about the products and brand they sell” (Kotler, Keller p. 558).

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

Advertisements usage – Worldwide use of mobile has been greatly increased in the 21st century and it has given a rise in advertisements on mobile devices, the unwanted pop-ups generated while browsing the web and constant banner advertisement in apps creates an overall bad user experience.

Advertisement plays a key role in determining the success of any brand. However, recent trends indicate that the appropriate medium of advertising keeps shifting with time. Today’ technology has resulted into fragmentation of television audience. Consequently, advertisers must innovate new was of capturing the audience attention. This paper focuses on three readings that explore the major shifts and implications of technology to advertising.