Introduction Of L ' Oreal Company

Neutrogena products in the United Kingdom should support their campaign on the usage of anti-aging products, and this should let them change their design on the product’s package to meet the demands from their consumers. As time goes on the demand from the consumers change and so do their competitors. This means that the personal selling should have in place a way of getting data from wholesalers, consumers, and the retailers. This makes the personal selling a connection of agents that can make their way around every avenue as soon as the original market develops into a success.

According to the agreement between L’Oreal and those two local companies, Li Zhida and Yue-Sai Kan who is

Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.

Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more.

The advertising play a crucial roles in introducing the product for the customers. By creating a very interesting and persuasive advertisement, it will encourage the customer to buy the products. As the company focus on beauty product and major customers for L’Oreal is for women, the advertisement must be catchy and have the grab the attentions of the customer to buy and purchase it.

Demographics— Proctor and Gamble is one of the largest consumer product companies in the world. They registered in the 2004 fiscal year global sales of $51.4 billion in the segments of fabric and home care, beauty care, baby and family care, healthcare, and snacks and beverages. The products in these

L'OREAL' is written in large bold, block letters so as to familiarize the customer with the brand name immediately. The capital city, 'Paris' is written on the bottom line of 'L' in 'L'OREAL' and underneath the brand is the term 'PROFESSIONNEL', bold and white against a jet black background. It

Cross-cultural expertise and conflict mediation skills are often seen as assets of bicultural managers in multinational organizations (Kiesel & Haghirian, 2012).

To reduce confusion, L'Oreal Plenitude can divide its product lines into several sub brands, for example, L'Oreal Plenitude Pure Balance Series for women who have oily skin, Nutrient Series for women who have acne problem, etc. L'Oreal can provide in-store brochure or leaflet as the guideline or regime to choose the product. The guideline can start by asking the question such as; what kind of skin do you have?, Are you in the age 20s, 30s, 40s or 50 plus?, etc. After the consumers use the guideline, they will know which product they need. L'Oreal can also use direct mail (catalogue) to educate the consumers and promote their product. The catalogue will also give consumers the guideline of Plenitude products, and information about the newest product and technology of the brand.

Managers are responsible for using resources, including personnel, to ensure a company’s success by meeting its overall goals and objectives. This alone can be a challenge, but when operations cross national borders, it can be particularly difficult. Mangers face unpredictable and sometimes hostile environments in areas they often know little about. In their book “Management Across Cultures,” Richard Steers, Carlos Sanchez-Runde, and Luciara Nardon discuss ten specific people related challenges managers face that can mean the difference between success and failure in the global market (Steers, Sanchez-Runde, & Nardon, 2010).

Reduce information in packaging and advertisement, use common terms that is easily understood. Packaging and Advertisement should focus in L’oreal name.

Globalization has brought the world closer in communication, economics, politics, and especially business. The Internet and technological improvements have allowed instantaneous communication almost anywhere, and even poor women in India are using Smartphones to manage their banking portfolios. The idea of globalism continues to break down cultural barriers. As this continues it will be essential for organizations to not only understand, but embrace cultural differences and styles (Trebing and Estabrooks, 2005). Clearly, the changing demands of global stakeholders require new ways of approaching divergent customer bases. There are differences in style, skill, education and attitude in every organization now accentuated when we think of the multi-national organization. Correctly managed, this diversity can be a huge bonus to the organization. Organizations are far more effective once they understand and use diversity within their strategic and tactical planning process. Also, the new paradigm for global management includes creating and maintaining a diverse work environment in which cultural diversity is encourage and celebrated, rather than simply acknowledged (We need to identify and understand how our differences impact our relationships with other employees and customers. We also must create and maintain an inclusive work

Managing a diverse workforce assists in creating a vivacious and assorted business team with opportunities and challenges for people of all aptitudes and experiences, besides host country nationals. In addition, by managing a diverse workforce assists in the facilitation of change in a country’s normal operating business practices. According to Hofstede’s dimensions of culture model, one could better understand the challenges faced by multinational managers in regards to human resource management, leadership style, motivational assumptions, decision-making, organizational design, and how culture can affect strategy implementation (Cullen & Parboteeah, 2014, p. 52). Furthermore, one can imagine how important manger actions and behavior are in educating future business leaders on how important it is to have a global mindset (“Social,” 2014). Lastly, although some consider the challenges mentioned obstacles, one could also consider finding opportunities in learning and progressing as a manager by being flexible and knowledgeable about different business possibilities and styles.

2009 – L’Oréal celebrated its centenary and set itself the target of winning over one billion new consumers.

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.