Introduction Of L ' Oreal Company

1709 WordsNov 5, 20147 Pages
Introduction to L’Oreal Company L’Oreal which is the 3nd largest cosmetics company in the world. It was founded in 1909 by Eugene Schuler who was a French chemist. It is headquartered in Clichy, Hauts-de-Deine and has a portfolio of more than 500 brands from many cultures. Ex: French - L’Oreal Paris, Garnier, Lancôme American – Maybelline, Kiehl’s, Soft sheen-Carson, NYX British – The Body Shop Italian – Giorgio Armani L’Oreal is a multinational conglomerate which has its operational presence in more than 130 countries. The various products they offer are being researched at their 6 worldwide research centers. The various kinds of products they offer range from skincare to colorants to make up to hair color and all other kinds of cosmetics. The success of L’Oreal greatly built by the management team strongly rooted in its home culture. The employees within the organization became a part of the management overtime weaving a dense network of relationships through which knowledge about products, culture, and team work was internalized. Throughout its long history of over 100 years, L’Oreal has only had 5 CEO’s with long term tenures. The current CEO is Jean Paul Argon. The Two National Cultures Involved L’Oreal employs multi-cultural managers to serve as a buffer to reduce conflicts among multi-cultural teams and Units. Multi-cultural managers attribute success with their unique skills for global innovative projects. These managers play a role as a product

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