Introduction Of Louis Vuitton Malletier

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

Guy De Maupassant is recognized as one of the finest writers of the modern short story. Maupassant’s literary career began in 1880 in France. He was a marvelous writer of short stories which were based upon the aspects of the French Society, frequently touching sensitive subjects such as social and moral principles. The beauty of Maupassant’s stories is the unpredictability of them, quite identical to life, where things do not always turn up the way one may expect. The short story, Jewelry by Guy De Maupassant is an insightful piece, with a compelling theme of appearance versus reality and that the life is full of irony.

Her first job was working with Macy 's in 1901 at the age of 15. She began as salesclerk, and progressed serving as a mannequin and a milliner. While at Macy 's she received the equivalent of a fashion education, as well as sharpening her business acumen. Her passion for design, combined with her unparralleled ability creating fashion styles, and the encouragement of her peers ensured that the rest of her life would dedicated to fashion.

Vincent was a quiet child growing up. He himself once described his childhood by saying “My youth was gloomy and cold and sterile”. At the age of 7 he attended the town 's school and at age 8 he and his sister Anna were taught by a governess in their home. At the age of 9 he attempts to draw his first drawing called The Goat Herd it is in a private collection. Then at age 11 he began schooling in Zevenbergen and studied French, English, and German. At the age of fifteen he had to quit school to help support his family, he worked at his Uncle Cornelis’ art dealership in Paris called the Hague. At the age of 20 he was transferred from the Paris branch to the London branch of Goupil & Cie, art dealers. This is thought to be one of the happiest years of his life. He was very successful and then he fell in love. However, when he confessed his love, the girl rejected him saying

Louis Comfort Tiffany, an American artist, and designer, was born in New York City in 1843. Tiffany, the son of Charles, who was the founder of the jewelry firm “Tiffany and Co.,” began his career as a painter and then expanded to design and direct his studios in order to “produce lead-glass windows, mosaics, lighting, glass, pottery, metalwork, enamels, glass, pottery, jewelry, and interiors” (“Louis Comfort Tiffany Stained Glass Art”; Frelinghuysen and Obniski). Beginning in the late 1870’s the decorative arts and interiors caught Tiffany’s eyes and he began exploring and trialing with stained glass (Frelinghuysen and Obniski). As years passed he introduced blown-glass vases and bowls called “Favrile.” The

Alexander McQueen was born on 16th March 1969 in Lewisham, London to Scottish parents. He was the youngest of the six children, he knew from a very young age that he wanted to become a fashion designer, to pursue his interest he started designing clothes for his sisters.

Following three years he had spent going in the East, in 1952, he came back to Europe, where he distributed his initially book, Pictures a la Sauvette (distributed in English as The Definitive Minute). In 2003, alongside his better half and girl, he made the Fondation Henri Cartier-Bresson in Paris for the safeguarding of his work. Upon Harper's Bazaar ask for, he goes for a couple of months with John Malcolm Brinnin to photo craftsmen and journalists. 1947: Presentation Photos by Henri Cartier-Bresson at the Historical center of Current Craftsmanship in New York. All through 1948-50, He puts in three years in the Far East: in India for the demise of Gandhi, in China throughout the previous a half year of the Kuomintang and the initial a half year of the General population's Republic, and in Indonesia for its

Fashion Designer Ralph Lauren has become the epitome of classic fashion. Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. "The first image-maker", according to New York magazine, Lauren is one of the fashion industry's biggest hitters. But Lauren studied business science and served his time in the army before breaking into fashion. Born and raised in the Bronx, New York, by his parents who had emigrated from Belarus. He grew up in a working class neighborhood with his three brothers, mother and father (a house painter). While they were by no means poor, Ralph knew the value of a dollar from an early age and was blessed with a steadfast determination to make money

Christian Dior SE was founded by its namesake, French fashion designer, Christian Dior. The legendary designer exploded onto the Parisian fashion scene in 1947 through designs that challenged the wartime restrictions and reintroduced feminine elegance to women’s fashion. Dior was immediately successful and recognized for his unprecedented creative originality and innovation. During his lifetime, Dior was the most successful fashion designer in the world. Following Dior’s death at the age of 52 in 1957, the house brought in a steady stream of new designers who would carry on Monsieur Dior’s legacy into the

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”

The attraction to Englishman Charles Frederick Worth’s garments caused by royalty was the origin to the relevance and recognition of haute Couture in the 19th Century. Ruth Lynam, editor of Couture concludes the growth of Worth’s wealth, she states: “The princess was the instrument of good fortune for Charles Worth...” (Lynam, 1972:54) What Lynam seems to be stating is the pecuniary advantage the Princess Pauline de Metternich supported with her admiration for his creations. The promotion of his designs are partly owed to the princess however without the recognition perhaps haute couture wouldn’t have been relevant or would not have been as effective. The

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence LV’s development in China and