Introduction Of Lululemon Athletica Inc.

To ensure that they continue to provide our customers with advanced fabrics, our design team working closely with their suppliers to incorporate innovative fabrics that meet particular specifications into their product..In addition, to ensure the product quality of our fabric and its authenticity, we test our products using a leading testing facility. We also partner with a leading independent inspection, verification, testing and certification company, which conducts a battery of tests before each season on all of our fabrics across all product lines, testing for a variety of attributes including content, pilling, shrinkage, and color fastness. We collaborate with leading fabric suppliers to develop fabrics that we ultimately trademark for brand recognition whenever possible.

Lululemon’s success is due to its innovation in technology and fashion, as well as their use of community based marketing, and excellent customer focus. The company has positioned itself as a health conscience and fun brand that now operates 280 stores in North America, New Zealand, Australia, United Kingdom, and Singapore (Lululemon 10K).

Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive brand .Most of their products are design to offer fit, performance and comfort while incorporating both style and function. On another hand, American Apparel

This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and compared to that of its closest competitors. In conclusion to the analysis, recommendations have been made to potentially guide Lululemon Athletica, Inc. in a positive direction in regards to its future endeavors. The following

When it comes to a social aspect, Lululemon is becoming an increasing trend: a result of consumer approval. The company does take hits though for its return policy and many people feeling that their staff is not very friendly. The media took blows on the company when there was a murder that took place at one of their stores and the conflict was between two of the employees(Lawrence). They are seen as having sustainable development and being environmentally friendly. They are also conforming to demographic changes and developing lines for men and youth. As for a technological aspect, they are praised for their several forms of social media and keeping customers up to date as well as their up keep of fashion trends(MBASkool).

a few percent, in 2012 the gross profit margin is the highest it has ever been

Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their first store in Kitsilano in BC in November, 2000. The first store was intended to act as a community hub where people could learn and discuss about the physical aspects and mental aspects of a healthy life, in addition to selling yoga clothing.

Lululemon already has presence in international markets, having corporate-owned retail stores in Australia, New Zealand, United Kingdom and Singapore.

Introduction: This business analysis will define the various problems related to the manufacture of the Luon Pants made by Lululemon Atheltica Inc. The Luon product was pulled because of a higher ration of sheerness, which made the pants. Lululemon Inc. has also been negligent with handling customer service at local retail outlets. A More so, the corporate leadership at Lululemon Inc. has been negligent in acknowledging heavier weight consumers that are not part of the “physically fit” demographic. A systems analysis of these various parts of the Lululemon corporation that need to be resolved to return the company to higher performance quality in pant materials, corporate leadership, and customer service.

The first Lululemon store was initially created as a place for people to gather to learn and share ideas about a healthy lifestyle. As the company expanded, Lulu could no longer target every individual walking into the store with knowledge of healthy living. At this point, the company shifted its focus to educating their employees who could positively influence everyone who walked into the stores. The thought and reasoning that went into the first Lulu store has continued as the company has grown. It has continued to target active people while pushing everyone towards a healthy lifestyle. Its main target market is young woman, between 15 and 34 years old, in the middle to upper classes. One of

Another social factor is demographics. As Lululemon products are highly prices, it is important to research the social economic aspects of the neighborhood. Moreover, Lululemon faces high rates of obesity and overweight in America and Australia, hence the importance for well-trained “educators.” As Lululemon incorporated e-commerce in 2009, a technological as well as an external factor is to ensure customer service provides the same level of customer services as the face-to-face interaction in the stores, and to maintain the website up-to date. It is important for Lululemon to maintain a user friendly website that would encourage people from all ages to buy Lululemon’s products.

In this short report I will be discussing the company, Lululemon Athletica Inc. Chairman Dennis “Chip” Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada-based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and also Ivivva Athletica brands, to the athletic consumer. Their mission statement is to create components for people to live longer, healthier, fun lives. They operate in 250 company-owned stores in North America alone in 2015; they also have other stores around the world. Lululemon has 8,628 people employed as of 2015. They primary design apparel is for women that like to run, do yoga, or dance. But the company also offers a line for men. A third-party in Taiwanese constructs the attire, which is then distributed to the different stores in Canada, North America, and all over the world.

This paper commences by defining the problems that were faced by Lululemon Athletica Inc in 2013. After, the author explores the causes of the issues that the company was experiencing and the effects that they had on Lululemon Athletica Inc. The next step is to look at ways in which the issues could have been addressed both for the short-term and long-term. When all is said and done, the audience will fully appreciate why “Lululemon Athletica Inc should revert to its fundamentals – that is, to concentrate on the needs of the consumer”.

Lululemon Athletica Inc. was incorporated in the month of November 2005, and is a manufacturer and vendor of practical strapping rendering attire for men, women and female adolescence. The objective of the attires is for healthful situations such as running, cycling, general fitness exercise and yoga. In the attires, it comprises aptitude britches, shorts, tops, jackets and other fitness related products like underwear, bags, bras, socks, yoga mats, yoga instruction discs and water bottles. They primarily operate in North America and Australia.

Corporate social responsibility (CSR), otherwise called maintainable capable business, or corporate social execution, is a type of corporate self-regulation coordinated into a plan of action. In a perfect world, CSR approach would work as an inherent, automatic component whereby business would screen and guarantee their adherence to law, moral gauges, and international standards. If you are reading this introduction, chances are you work in your company’s department for community relations, corporate communications, public affairs, public relations, environmental stewardship, corporate responsibility, or corporate citizenship. In any case, it is pretty much as likely that you are a promoting administrator or an item supervisor, have obligation regarding some part of corporate charity, or are on staff at a corporate establishment. Then again, you may work at a publicizing, advertising, or open undertakings firm and be looked to for exhortation by your corporate