MANAGEMENT In (MARKETING) INSTITUTE OF MANAGEMENT TECHNOLOGY CENTRE FOR DISTANCE LEARNING GHAZIABAD MAY, 2015 TABLE OF CONTENTS CHAPTER CONTENTS PAGE NO Certificate 3 Acknowledgement 4 Declaration 5 1. Introduction to the Study ⇒ Company Introduction Objectives of the study 6 12 19 2. ⇒ Review of Literature 20 3. Research methodology 41 4. Data Analysis and Interpretation 43 5. Finding and Suggestions 53 6. Conclusions and Limitation 56 7. References 58 8. Appendix