Introduction To Motivation Theory And Its Influence On Marketing Essay

1331 WordsNov 2, 20166 Pages
Brief introduction to motivation theory and its influence on marketing INTRODUCTION Marketing occupies a very important part in the development of the company. “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create an exchange and satisfy individual and organizational objectives.”( American Marketing Association 2004) But how marketers know why consumers do what they do and what product they need? Having a good understanding of motivation theory is a useful way for marketers to close to people. "Motivation refers to the processes that cause people to behave as they do. From a psychological perspective, motivation occurs when a need is aroused that the consumer wishes to satisfy.Once a need has been activated, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need. "By understanding it, grasping the rules of consumers, so as to apply to the marketing, improving product sales and brand recognition. Main body Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably.( UK Chartered Institute of Marketing) "The basic marketing concept states that firms exist to satisfy needs. Marketers can only satisfy these needs to the extent that they understand the people or organizations who will use the products and services they are trying to sell."(Michael,2013,p7)Thus, the law of

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