Introduction : What Are Yelp?

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

functionality is that a registered user can rate restaurants. E.g., look at the \Add a Review

Potential customers can find your business easily and organically just by searching keywords on Google or YouTube.

Therefore it is important to dress up your Yelp account so it works for you, rather than against you. So, you should add as many details of your restaurant as u can on the website such as: Lots of Pictures Location of the restaurant Food And Beverage Menu Prices Internet/ Seating/ parking facilities While using yelp and handling the reviews, one must always be polite and professional. Because it is not that your restaurant is going to get positive reviews every time. There are some negative reviews too, therefore, one must always thank the reviewer for the feedback, apologize for the inconvenience and promise to improve and serve them better in the future Setting up GooglePlus Account To improve search effiency: When one searches about any business on google, the search engine displays the information in the sidebar. Mostly the data is sought from google’s own resources. Therefore, if the Google Plus account of restaurant is set up , it will give a huge internet estate to the restaurant free of cost. This gives a very huge boost to the business as google is the prime search engine on

But, The Scout Guide is just the printed side of the business model. Equally important is the social media aspect—the blog that promotes each enterprise and the messages and photos sent out on Twitter and Instagram to readers who want to keep up with their favorite shops, restaurants, and designers.

The main use of the rating system is to become a source of information for consumers. Consumers can also utilize other systems to find information about places to eat; either by generally searching online about a specific restaurant or utilizing a site that specifically rates restaurant. There are different organizations that rate restaurants, such as; Michelin Star (anonymously inspected company which typically identifies fine dining restaurants), Good Housekeeping seal of approval, AAA Diamonds (also anonymously inspected and identifies all types of restaurants), Zagat reviews (reviews compiled from real people incorporated into search engines such as Google), Yelp (reviews by real people listed on the highly visited

Social media plays an important role in how products and services are discovered researched, and information is shared. As a matter of fact 60% of consumers found information on products and services through searches on multiple online sources such as networking sites. Active users of social media are more likely to read product reviews online, and 3 out of 5 create their

Moreover, according to Manjoo (2011) the “Web” now constitutes a one principal means for individuals to determine the location as well as the type of dining establishment they will frequent. Lacey (2014) further reiterated that a business, needs to promote the content they display on the website, as well as maintain the online profile they wish to promote. The main premise of a web page or site is the encouragement of repeat usage, in addition to attracting new customers, thus, buttons such as “book table or book now”, as well as instant calling phone numbers, and directions linked to apps such as Google Maps, increase the attraction of potential customer. The site maintained by A Little Taste of Texas will institute themselves as a verifiable business through avenues such as Yelp, Trip Advisor, Google Places for Business, as well as others. Additionally, marketing will occur via the maximization of social networks such as Twitter and Facebook

The company needs to engage its current customers or potential customers more by giving them the ideal opportunity to interact amongst themselves and with the restaurant’s social media activity managers. Shen (2018) indicates that the more the company remains in the discussion topics on online platforms the more chances the company will have to make more sales. Black Seeds Bagels has the potency to rip huge benefits from the application of this strategy because its brand is associated with the young population that is predominant in the company’s location. Reviews about the company’s dishes on websites like Yelp have the potency to encourage other new clients to try out their best meals. Shen (2018) believes that it is important for the company’s representatives to be responsive to any queries that will be made by online customers. This will demonstrate that the firm is accountable and create a positive image that is influential in triggering a positive purchase

According to 2016 Nielsen Social Media report: “Thirty-nine percent of heavy social users believe that finding out about products and services is an important reason for using a social network” (Casey, 2017). Besides, as per one survey carried out by the Deloitte firm, more than half of the respondents ranked “reviews from people within their social media circles” in their top three influencers (Taylor, 2016).

Oddly enough, this website is getting involved in the growing industry of social media. These features allow users to share buying interests, product favorites, and even review companies.

The average Joe can hurt a brand new restaurant, for example, with a negative review about the food, the prices or the service, because this review will keep other customers, who may have left a good review, away. While it is true that the majority of consumers use online reviews in their purchasing decisions, one bad review out of twenty positive reviews won't hurt the average business, therefore it is essential for businesses to ask customers to share their experience with others online.

Social data refers to the basic needs and wants of the customers. By finding ways to receive feedback on how the restaurant is doing as a whole, will help get a stronger understanding of the interest for Lemon Grass as well as an effective brand message. Lemon Grass can easily receive reviews on their Facebook page, through email or in person. Just by receiving that type of feedback can make quite the difference on their advertising strategies. With these steps put into action, it will also be beneficial in building future relationships with their customers. Social advertising comes right into play after the company has received their feedback. By receiving social data from customers, social advertising focuses on what the business will do differently after receiving the feedback from their

I choose to compare Yelp, TripAdvisor and Netflix. They all offer service on-line. The similar big data challenges for them is that in face of mountains of data, they changed their data strategy and adjust to the market quickly.