Introduction and Product for Starbucks Coffe

From the New York Times the article: “Coffee’s Economics, Rewritten by Farmers”, illustrates how Kenneth Lander, a lawyer in Monroe, moved with his family to a coffee farm in San Rafael de Abangares, Costa Rica. Mr. Lander was looking for a more balanced life between work and his lifestyle. Mr. Lander started growing his own coffee from 12 acres of land that yielded 6,000 pounds of specialty-grade coffee beans a year. But in 2008, his financials started to dwindle, and he quickly struggled to support his family. Farmers in his similar financial situation usually turned to organizations like Fairtrade International who typically bailed them out, but for Mr. Lander, he sought out innovative ideas. He began to roast his own beans and sell them

I do not think that the OT should belittle the OTA as the OTA was probably just afraid they would hurt the child. I do believe that the occupational therapy assistant should have asked for assistance earlier in the therapy if she/he did have concerns. The OT should demonstrate beneficence to the OTA and the patient as it is still a need to be addressed. The OT should explain to the assistant the need of laying prone to and why it is so important to the child. The child may not have the best of insurance and could be on a limited supply of therapy benefits. They could also be so behind in their development just because the assistant was uncomfortable with the tube. This demonstrates justice as it will benefit the child to get the treatment

Coffee consumption in the US and Europe equals approximately one-third of the tap water consumed annually, with annual production of approximately seven million tons estimated in 2010 (http://www.coffeefacts.com). Worldwide, nearly 25 million small producers derive their income from coffee; the economies of Africa, Indonesia, and South and Central America are especially dependent on coffee production. The majority of this production takes place in Brazil, where approximately five million people are involved in the cultivation and harvest of over 5 billion coffee plants without the aid of modern machinery. (Rice, 2003, p. 228).

“They fought together as brothers¬in¬arms. They died together and now they sleep side by side. To them we have a solemn obligation” (Admiral Chester A. Nimitz). The Great War also known as World War 1 began in 1914 and ended in 1918. There were many causes leading up to this war. Some of the causes were: militarism which made sure that there was an army/navy prepared for war. Alliances allowed countries to work together as one. Imperialism was a way that countries seeked to dominate others. Nationalism was a belief that one remained loyal to their country. On June 28th, 1914, Archduke Franz Ferdinand and his wife Sophie were assassinated. The same day Austria¬Hungary. Shortly after, other countries became a part of the war because there were countries that were in alliance with those who started the war. The main underlying causes of World War 1 were Militarism, Alliances, Imperialism, and Nationalism.

It’s all about the coffee for Starbucks. Starbuck’s core competence is in its ability to effectively leverage its coffee product to entice customers to be repeat customers. There are several ways that they have achieved this successfully.

A historical perspective of Starbucks revealed that the company began in 1971 with three individuals having like passion for fine coffees and exotic teas. English teacher Jerry Baldwin, History teacher Zev Siegel, and writer Gordon Bowker collectively combined their thoughts and resources and opened a store called Starbucks Coffee, Tea, and Spice in a marketplace in Seattle. They selected the name Starbucks in honor of Starbuck, a character in Herman Melville’s book, “Moby Dick”. A two-tailed mermaid, encircled by the words Starbucks, is used as the company’s logo.

A thought, similar to a tree, starts out as an idea. It’s planted in the mind of an individual and over time it grows, allowing it to spread its roots to those who surround it. Although, in truth a tree doesn’t alter anyone’s outlook on life, but the idea of something so small growing into something big is comparable to an idea becoming a thought. In George Orwell’s Animal Farm, the idea that animals no longer needing to rely on humans and becoming their own society, becomes more than an idea. As the events in the novel transpire, the overall objective becomes a way of life. I believe that a society can easily be manipulated with ideas by those who seek power.

Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and

Each company has what sets it apart from other companies in the same industry. This ideology excludes not Starbuck. Starbuck has a history and right from its inception, the founders wanted something that would offer fine coffee to the society that settled in Seattle. This has all along been the case. To accentuate this phenomenon, there was a time Howard Schultz had to travel to Italy to explore more of the Italian coffee tastes offered in Italy coffee bars and come back to customize the same in America. Unfortunately, upon his return he resigned from Starbuck and formed his own company. However, a few years after he formed his company, Starbuck went on sale and this led Howard Schultz and other investors to mobilize

Coffee is one of the most popular beverages in the world and therefore is a popular commodity. More than 2.25 billion cups of coffee are consumed every day. Over 90% of coffee is produced in developing countries, and millions of small producers’ income comes from growing coffee. Coffee is produced and exported mostly from South American countries, while mainly industrialized countries are the ones importing the most coffee. Worldwide, 25 million small producers rely on coffee for a living, and in Brazil, over 5 million people are employed by the commodity. Brazil is the top country in exporting coffee and is where almost a third of the whole world’s production of coffee is. Coffee is a more labor-intensive work culture than other commodities like sugar cane or cattle because it is not automated work and requires attention.

Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world. It is the No. 1 branded coffee house chain in the world, with 19,797 company operated and non-company operated stores in 62 countries (Starbucks Corporation, 2013). The CEO Howard Shultz leads them, and Starbuck’s employs 182,000 persons. Starbuck competes globally with other coffee shops, and fast food chains that offer coffee on the menu (Shah, Hawk, & A, 2011).

Around one hundred and twenty five million people are dependent on coffee, making coffee the most valuable and widely traded tropical agricultural product. It is also one of the highest earners in the market with a worth of $70.86 billion dollars, therefore it is highly tradeable but it is largely investing into global poverty due to the rural coffee farmers earning such a small percentage of the overall profit. (Foundation, F. (n.d.). Fairtrade International. 2015) There are over seventy countries producing coffee but over eighty percent of the worlds coffee is only being produced in four main states which are Brazil, Colombia, Vietnam and Indonesia. With

A coffeehouse, coffee shop or café (French/Spanish/ Portuguese: café; Italian: café) shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Food choices range from pastries and muffins to soups and sandwiches. From a cultural standpoint, coffeehouses largely serve as centers of social interaction: that provides social members with a place to congregate, talk, write, read, entertain one another, or pass time, whether individually or in small groups.

Starbucks was founded in 1971 on March 30, by three partners. All three partners met while students in University; English Teacher Jerry Baldwin, History teacher Zev Siegl, and writer Gordon Bowker. All three were inspired by Business man and entrepreneur, Alfred Peet, who had been in the roasting business some time and was known for high Quality roasts at affordable prices. Originally the company was to be named Pequod, after the ship mentioned in the children’s classic book, Moby Dick, however the name was later rejected by some of the co-founders. The name Starbuck was agreed on by taking the name of Chief Mate Starbuck from The story Moby Dick. The first Starbucks Café was opened Seattle, 2000 Western Avenue. During the time of opening

The first "Starbucks Coffee, Tea and Spice" store was opened in 1971 in Pikes Place Market in Seattle by three academics; History teacher, English teacher and writer Zev Siegel, Jerry Baldwin and Gordon Bowker respectively. Apparently the name Starbucks came from Moby Dick, an American classic novel about the whaling industry in the nineteenth century, by Herman Melville. Instead of selling the drink that they are famous for today, Sarbucks initially only sold coffee making equipment and coffee beans. The rather brilliant idea and decision to sell drinks rather than just machines and beans was brought up by Howard Schultz who was then the Director of Retail Operations for the company after 10 years of operation. However, his idea wasn't in favour of the company entrepreneur as he wasn't successful in convincing them about the "crazy" idea. Hence in 1986, he started a chain of coffee bars which he called II Giornale as he went his own way. Just over a year after that, Siegel and the other two sold Starbucks to Howard Schultz who then renamed his coffee bar chain to Starbucks and swiftly started expanding. The Coffeehouse chain started spreading across the United States of America after conqueting Seattle and then internationally. Tokyo, Japan was the first destination outside North America that Starbucks had ventured internationally (Coffee.org, 2014).