Introduction of Airasia

In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million

American Airlines was form by the acquisition of 80 small airline companies, named American Airway Inc. The first job that this airline had was distributing mail to different parts of the United Stets. In 1934, America Airway Inc. changed their name to American Airlines. With the help of Donald Douglas, America Airlines was able to build the DC-3 airplane, which allowed this company to be first ones to make profit from only transporting passengers, unlike other airlines, who had too transport passengers and mail. In 1942, American Airlines provided international flights to the public. In 1973 Bonnie Tiburzi was hire by American Airlines, which made them the first airline to hire female pilots. In addition, the airline was the first one to

Focusing on the low-cost, long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost

Question 1. What are the key components of the relationship between leaders and followers in Pancontinental?

The defendant of this case was AirAsia Berhad. The plaintiff was Rafizah Shima binti Mohamed Aris who was an employee of AirAsia Berhad.

AirAsia’s focus on Internet bookings and ticketless travel allowed it to emphasize simplicity for the customer while securing low distribution costs. The revenue formula of AirAsia mostly followed the traditional low-fare approach.

Nowadays, Air Asia Berhad could be a leader within the world’s low price carrier in airline business however it's still a growing company. several of the complete service airlines ar attending to produce an occasional price operation to vie on to Air Asia Berhad. for instance, most Malayan knew that Firefly could be a subsidiary of Malaysia Airline that has the flexibility to vie with Air Asia for his or her edges as these 2 airlines additionally thought of as low price airlines.

Safety culture: Thai AirAsia encourages safety environment by proceeding Safety Management System with safety committee and reporting to CEO to ensure that the company achieve the sustainable safety culture.

Tony Fernades is known as the first person who introduced budget no-frills airline to Malaysia. Through AirAsia which he is the founder and CEO of, he ensures that “Now, everyone can fly”. Tony Fernades has taken many risks such as mortgaging his own house when he bought over the company which was in a poor state. Despite being able to acquire the company at such a low rate of one Ringgit, the purchase came along with 2 ageing jets, 200 employees and a debt of $11 million.

AirAsia is low-cost airlines which operates in Malaysia. It builds unique products too fit their aim which is provide low fares airlines and high quality services in the same time so that everyone can fly with AirAsia. AirAsia operates with low-cost leadership including: high utilization of aircraft, no frills and modernize operations.

This is because AirAsia consists of different background of executive management members team from different kinds of industry professionals. Meanwhile, AirAsia is the low cost leader in Asia. The slogan “Now everyone can fly” make more and more people start to familiar with the brand of AirAsia. This low cost leadership can let all various income customers to have enjoyed the affordable flight fees. At the same time AirAsia provides comfortable seats, secure safety and a cleanliness environment for the customer so those customers feel comfortable during their fly times with the low price. Finally, AirAsia also has a strong promoter and advertising team to make more and more people start enjoy the flight of AirAsia and the culture of

Airasia Berhad has a very strong and cooperative management team. The company acquires executive management members team with different background from different industries’ professionals and ex-top government officials. Furthermore, the management has a strong relationship with government and the other airline industry leaders. The strong connection with outsiders has made AirAsia to become more competitive. For instance, Shin Corp which was previously owned by the former Thai Prime minister’s family holds around half of the AirAsia Thailand’s shares. The connection between the Thai government and Airasia has made a

AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001.

Over the past few decades, technological advancements in both communication and transportation has led to an era of interconnectedness known as globalization. The emergence of air travel in the late 20th century led to an affordable and time efficient method of transportation. Due to this, air travel quickly arose as an essential factor in the world economy. Following the emergence of aviation, world economies became tied together and utterly dependent on each other. However, the very thing that fuels our globalization is also the very thing that fuels our destruction. Commercial aviation is one of the fastest growing sources of greenhouse gas emissions and yet a critical component of the global economic infrastructure. In the last 10 years the rate at which air travel has been increasing has grown at an astonishing rate. Today, the airline industry is responsible for a total of 4.9% of all human-caused climate impacts worldwide, including the emission of greenhouse gases such as CO2, O3, CH4, NOx, H2O vapor, contrails, SO4 and soot. The pace at which we see these adverse effects is very startling yet, business and life is so dependent on air travel. Air travel is essential for large scale institutions and businesses that are relevant on a global scale. The University of Maryland is a perfect example of an institution where air travel is a big portion of its annual carbon emission. Improving plane infrastructure, implementing fuel alternatives, and changing cultural habits

AirAsia believes in the hassle free, no frills, low fare business concept and feels that keeping costs low needs high efficiency in every part of the business. Efficiency creates savings which are then passed to the customers so that they will able to purchase on the affordable price but still with a high quality of air travel. AirAsia targets people who want to travel around Asia for leisure or business purposes. The fares of Air Asia are relatively known as a lower fares than the other airlines. Selected strategy used by Air Asia targeting to passengers who are willing to travel without frills of meals, airport lounges or frequent flyer miles in exchange for fares which is