Introduction of Ikea

2497 Words Jul 8th, 2010 10 Pages
Introduction of IKEA

IKEA is a privately held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world's largest furniture retailer.[3]

IKEA was founded in 1943. Currently, the company is owned by a Dutch-registered foundation that is believed to be controlled by the Kamprad family. IKEA is an acronym comprising the initials of the founder's name (IngvarKamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden).[4]

INGKA Holding B.V. is the parent company for all IKEA Group companies, including the
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This can create a sense of excitement and buzz.
2. Identify Everything
Customers are in a hurry. Use signage to identify not only departments but categories — this will help customers pinpoint what they need and inspire additional purchases.
3. Set The Mood With Your Windows
Store windows are incredibly valuable merchandising territory: use them to set the mood of the event or sale you're having. This mood should match the mood your customers want to experience after buying from you: do they want excitement, romance, serenity?
4. Embrace All The Senses
Great merchandising appeals to more than the eyes. Consider how your store sounds, smells, and even feels: are all of these 'messages' you're sending with music, scents, and other environmental factors in keeping with the displays you create?
You can evoke senses without addressing them directly. For example, putting a pair of red bowls and spoons with a display of a tomato soup can get mouths watering!

5. Show Them How It Will Look At Home
Use your displays to show customers how the merchandise will look in their home. For example, if you're selling jewelry, present it in the gift box, perhaps with some curls of ribbon still clinging to the box...a row of pans hanging neatly. Many customers can't envision merchandise 'in application' — when they see a pan in a box, for example, they see a pan in a box. But put that same pan on a faux stovetop, with a cheerful checkered potholder and a pair of wineglasses nearby with

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