Introduction to Business Studies

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An Introduction to Business Studies Question 1 Arena flowers is one of the renowned UK based company delivering fresh flowers to the customers directly from the growers avoiding the middlemen. SWOT analysis is conducted below to see what are the strengths, weakness, opportunities and threats for the company (Graham, 2011). SWOT ANALYSIS Strengths: Human Resource Management: Company can hire employees at low cost Flexibility to hire and manage its human resource easily according to the need. As in peak periods like Valentine's Day; company hires temporary employees. And in ordinary days; company prefer having low staff. No special training and qualification needed for the employees so the company can easily hire people according to its need. Accounting and finance: Company has a great sales turnover which gives company enough finance to expand its business. In peak periods company's accounts payable are all paid. Marketing: Company has not only used internet medium to market its flowers but also market it through its interaction with customers while delivering the orders. Weakness: Human Resource Management: As the company hires temporary staff according to its needs; it creates dissatisfaction and stress among the staff which ultimately affects their job. No career opportunities for the employees that are why they are less dedicated and keep on looking for better opportunities. Accounting and finance: No consistency in making profits. In
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