Introduction to Emotion

1205 WordsJan 10, 20135 Pages
Introduction What is Emotion? Emotion is another word for feelings. Some common emotions are anger, fear, love, sadness, grief, jealousy, hurt, disappointment and joy. We may have these feelings or emotions in response to things that are going on at the moment or when we remember something that happened in the past. Frequently, we also experience physiological changes, such as feeling hot; faster heartbeats, changes in our breathing, knotting in our stomachs, etc. when we feel an emotion. Emotions & Advertising Emotions are arguably defined as bodily changes, together with mental change, influencing one 's decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying…show more content…
Read more at Buzzle: http://www.buzzle.com/editorials/3-3-2004-51208.asp The most basic of human needs is the need for food, clothing and shelter. Special need for these necessities cannot be created with advertising. However there are certain other products that provide comfort in life and advertising aims to generate demand for these products. Advertising uses appeals as a way of persuading people to buy certain products. Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people. The most important types of advertising appeals include emotional and rational appeals. Emotional appeals are often effective for the youth while rational appeals work well for products directed towards the older generation. Here are just some of the various different kinds of advertising appeals seen in the media today: Emotional Appeal An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases. Advertisers aim to cash in on the emotional appeal and this works particularly well where there is not much difference between multiple product brands and its offerings.
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