Introduction to Fmcg Industry

8866 WordsJan 27, 201036 Pages
Introduction Defining FMCG Industry Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3…show more content…
It was reported that Anita and Gordon Roddick, who set up The Body Shop 30 years previously, made £130 million from the sale. http://en.wikipedia.org/wiki/Body_Shop_International_plc 3. Colgate-Palmolive Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in New York City. 4. Coty, Inc Coty, Inc. is the world's largest fragrance company. It is also a beauty products manufacturer whose main businesses are fragrances (65% of revenue), followed by color cosmetics (20%), toiletries (12%) and skin care (3%). It is known for its cooperation with designers and celebrities for the creation of fragrances; prominent among them are Beyoncé Knowles, Chelsea goalkeeper Petr Čech, Céline Dion, Shania Twain, Faith Hill, and Jennifer López. http://en.wikipedia.org/w/index.php?title=Special%3ASearch&search=Estee+Lauder+Cosmetics+Ltd&go=Go 5. Estee Lauder Cosmetics Ltd Estée Lauder Companies, Inc. is one of the world's leading manufacturers and marketers of skin care, cosmetics, perfume and hair care products. The company began in 1946, when Joseph Lauder and wife
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