Introduction to Marketing

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Assignment brief – QCF BTECAssignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 credit Diploma in Business | 3 Introduction to Marketing | Learner name | Assessor name | | Julie Flavell | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found. |

Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P5 | Explain how and why groups of customers are targeted for selected products | | 1 | | | P6 |
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Why have you chosen this product/service? Who is the target market for your product/service? What price will you charge for your product/service? How will you promote your product/service? Where will you sell your product/service? 2. Extend your findings by stating how your product/service has been designed to appeal to the target group. Of all of the elements of the marketing mix used, which is the most important one? Justify your answer. Your evidence will be a proposal. | Evidence checklist | [Summarise evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.] | [tick boxes] | Research Project | | Evidence of research i.e. references | | | | Sources of informationTextbooksBevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C – BTEC Level 3 National Business Student Book 1 (Pearson, 2009) ISBN 9781846906343Bevan J, Goymer J, Richards C and Richards N – BTEC Level 3 National Business Student Book 2 (Pearson, 2009) ISBN 9781846906350Coupland-Smith H and Mencattelli C – BTEC Level 3 National Business Teaching Resource Pack (Pearson, 2009) ISBN 9781846906367Cave S – Consumer Behaviour in a Week (Hodder Arnold, 2002) ISBN 0340849711Dibb S, Simkin L, Pride W M and Farrell O C – Marketing Concepts and Strategies (Houghton Mifflin (Academic), 2005) ISBN 061853203XHall D, Jones R and Raffo C – Business

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