Coherent Marketing Mix

You could inform the individuals what is on the menu, if they say they don't like a certain food/ drink you could offer them a alternative.

I will continue to offer the hot and cold beverages and add healthy and organic breakfast and lunch with homemade pastry at a reasonable price. I also will target all of the university students and staffs by offering them a discount with a reward card. Also I will hand out flyers to all nearby businesses in the area and advertise in the local newspaper biweekly. Moreover, I will extend my business to cater for all events such as: gaming tournaments, art show, Special events and more. If you are a loyalty customer you will receive additional discount on all catering. Since this is a newly develop area any new business open in the area will received free lunch for a day for employees and staff.

Creating a new building for a kitchen is over the budget, so I decided that OLLU can convert one of their lounges to a kitchen. I believe that the Cyber Café’s lounge can easily be converted into a kitchen; the computers can be put somewhere else in need of more computers. Kitchen counters should then be brought and go around the lounge room. Two sinks are to be built for students to clean up the dishes and counters. Three and four tables can be placed in the middle of the kitchen with five chairs for each table; this where people can hang out. The kitchen will have six double hot plates and four toaster ovens for us students use. The kitchen will also have four sets of pot and pans with six sets of cooking utensils, mixing bowls, and measuring cups. The Cyber Café can start carrying spices for students to use. The Cyber Café can also provide one of their refrigerators with fresh cooking ingredients; like eggs, meats, vegetables, and fruits. This can make better use of one of the Cyber Café’s refrigerators because it barely carries anything in it. It is the perfect storage area for students to access fresh foods to cook with. This kitchen can make students happy and it will benefit the OLLU community in many ways to

This based on customer pricing method. It relies on consumer 's emotive responses, subjective views and feeling towards specific purchases.

Given that coming up with the coffee shop would incur a lot of effort, time and investment, having the right people for the project and managing the project team in an effective and efficient manner would be very important. The project team for this project is given below would be there for the duration of the project, and assigned various tasks that would need to be done. There would be additional people engaged if required based on any specific requirement that may be there.

Companies can choose many ways to set prices, skimming price strategy where a company sets a higher price than normal and a penetrating price where low initial price is set. “Pricing

4) Water Tank Installation - by having a water tank installed, it will allow more savings on the water bill, which will benefit the organisation in many financial ways. The cafe can collect rainwater and substitute that for mains pressure water for cleaning and washing purposes.

I’m going to develop a new soft drink as part of Coca Cola, the drink is aimed to attract customers aged 13- 19.

this resturant Bennie's has veriaty of differeny food. i know for a fact the student will love their food, and the coasted are not the highest we can make some profit. The most important thing that the students will buy it. They have different food from diffrent culturals and they taste amazing. The food has a high nutition value and a great taste, which compinds what teenagers need.

Web and FB pages – no planned paid advertising, free word of mouth , ‘like’ button

Having a fun experience, a friendly environment, fantastic food, fast service and with frugal prices will differentiate us from our competitors. We will provide a fun experience because of our location of our business. Only being a short walk from campus, allows our restaurant to be knowledgeable about events, games, clubs, and social meet ups. The Shack will have games that intertwine with the events of the college which will keep the students feeling more relevant. A friendly environment is based on a simple approach of drop 30/5. The restaurant employees must stop and greet each new customer within their first thirty second of coming in or the first five steps. This allows the customer to feel as though they are welcomed immediately. Fantastic food is not one but the main product we can give to our customers. Keeping with signature recipes we are able to cut down on cost and focus on making sure we are providing each customer with the freshest product. Because we are able to cut cost in marketing and supplies we are able to cut our cost for our customers. Being frugal in this economy will set us apart from big chain restaurants. We understand that our clientele is that of students and young adults, thus their budget is less than an average clientele. Providing this service will keep customers coming back to our

To further help our clients reach their goals, we are looking into a partnership with a meal preparation company called Icon Meals. They offer portion custom meals shipped out anywhere in the US. Our clients will be able to go online and choose between a variety of foods they enjoy eating and have them prepared whether it’s only for a couple days or a couple weeks. This would provide the convenience of a prepared meal without having to spend the time they don’t have cooking these meals. Meals range between $7-$12 depending whether it’s chicken, tri-tip, sweet potatoes, red potatoes, asparagus, broccoli, etc. Icon Meals even offers hamburgers, protein pizza, pancakes, and protein cupcakes to satisfy cravings without ruining your diet. The benefit of partnering with Icon Meals is they offer a free affiliate program in which we will earn 10% commission on every sale to customers we refer, providing a great potential for additional income.

The definition of Premium pricing strategy is, using a high price where there is uniqueness about the product or service. This approach is used where a substantial competitive advantage exists. Such high prices are charge for luxuries, free delivery-pick- up service, service quality, special chemical free products and prestigious presentation.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).