Introduction to Marketing and Creative Product Promotion

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

Lowe’s has entered into the Canadian and Australian market in attempts to gain unclaimed market shares. It has not gained enough traction in the Australian market but has done well in Canada. Lowe’s should focus more on expansion in Canada because of the strong need for Home Improvement stores. Lowe’s has the opportunity to gain more market share by developing a mobile application that allows users to view all items offered and what deals are taking place. Customer service is a top priority in any retail industry, Lowe’s needs to improve this dramatically. Lowe’s needs knowledgeable, friendly-staff that go beyond just showing a customer where a product is in the store. By doing so, Lowe’s will retain more customers and its competitors will lose shares of the market.

Describe the promotional mix used by two selected organisations for a selected product or service.

For many years, corporations have targeted adults, but as the years progressed their main focus and targeted audience have been children. Countless corporations often focus their products such as toys, clothes, and drugs to children in order to increase their own economic gain. In Juliet Schor’s article, “ Selling to children: The Marketing of Cool”, she mentions how products are accepted and interpreted by children in today’s society. However, in Eric Schlosser article, “ Kid Kustomers”, he emphasizes on the constant antagonizing strategies through ads and televisions shows to target kids. Although Juliet Schors and Eric Schlosser are both speaking about corporations marketing to children, their articles differ quite significantly. While they both speak about corporation and their marketing directed to children, Schor maintains her focus on how society perceived these products as cool or geeky, while Schlosser focuses his article on the negative way corporations have marketed their products to underage children.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

4. Promotion: - Coles promote their products by providing a good quality products and services to their customers. Moreover Coles advertise their best quality products through television and radio. Also it promotes their new products into the shelves of the supermarket stores. It also gives all the details of the product on its website.

We discussed in the previous theme the development of a market and how to determine if a product fits or if it needs alteration. Now, we look at the product in the marketplace and how long it can survive.

An extensive product range, which includes 9 different categories; ‘Home and Garden, Electricals, Women’s Clothing, Men’s Clothing, Beauty, Baby and Children’s Clothing, Toys, Sports and Leisure and Gifts,’ (John Lewis, Site Map,2013) it’s no wonder John Lewis is so successful being able to cater for a wide range of customer needs. By always updating their product range John Lewis has the ability to attract new customers as well as keeping their existing customers happy.

effort by Lowe’s to expand their service offerings to become an end to end solution provider for customer’s kitchen remodeling projects. The main challenges faced by Simpson were how to move into kitchen remodeling business? and how to position Lowe in the market? Another challenge was how to reach the customers. With NGIS there is a greater emphasis on customer interaction, this can be achieved by creating an integrated marketing communications plan that would combine the traditional as well as emerging marketing communications channel. The key challenge here

The main goal of the organization is to increase acceptance toward the changes made to the yearbook. The yearbook depends on two main target audiences to achieve their goal. The two target audiences are the active members of the organization and the student body. Both audiences have been analyzed in order to provide a detailed persona profile.

The innovative promotions such as ‘spend get cash’, ‘spend get points’ helped increase the sales. They are further investing in fresh food and innovation, and generating more innovative ideas like to get Murray Goulburn to supply milk to 400 Coles outlet, et al. • Safety of the employees – Wesfarmers are working to provide a safe and healthy working atmosphere to their employees to increase employee satisfaction and reduce attrition rate. • Ethical behavior – Wesfarmers takes ethical behavior as a key differentiator and tries to follow all the Ethical behaviors by complying with legal obligations and by putting the policies in place. • Accountability – by looking and rehabilitating after the communities they operate in, and contributing in overall development of people • Conserving our environment – The management at Wesfarmers is working towards protecting our surrounding by reducing their energy, greenhouse emissions, reducing waste and

Miss Selfridge`s Early adopters are the mid-20s high shoppers who are enthusiastic about fashion and while buying designer items they also visit high street stores. All the 3 trend developed will appeal to these customers who will have a major role in maximizing profit. They are also the ones who spread word-of-mouth recommendations about value, quality and benefits and together with the innovators they are the best advertisement for the company.

With the Kendalls acquisition, Conran brought in a new chief executive, George Davies, and gave Davies instructions to reinvent the Kendalls chain. While remaining in the womenswear segment, Davies turned the company toward sales of company-designed and branded merchandise. This merchandise would be sold under a new name and retail store concept, Next, at the former Kendalls locations.

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Some marketers, feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product.